Concepts of Customer Value, Satisfaction, and Loyalty

Creating Customer Value 

Customer Lifetime Value 

Customer lifetime value 

Customer Value Management  - Narayana Rao

ACHIEVING SUPREME CUSTOMER SATISFACTION 

Making Customer Satisfaction Surveys Work 

Innovative Customer Loyalty Ideas 

The Top 9 Ways to Increase Your Customer Loyalty 

Win Customer Loyalty 

Buying Loyalty: Do Rewards Programs Translate into Customer Engagement?

Relationship Marketing


Chapter of Marketing Management - Knol Book of Readings

Chapter Contents - Topics

Original knol - http://knol.google.com/k/narayana-rao/concepts-of-customer-value-satisfaction/2utb2lsm2k7a/ 3241