Premium products or luxury products are provided to the top of the
income and wealth pyramids of the country or globe. Value products are
provided to the bottom of the income and wealth pyramids.
Sustainable
value products are environmental friendly products made for the bottom
of the pyramids. Corporate strategy most of the times aimed at top of
the pyramid. C.K. Prahlad and Stuart Hart made a persuasive case for the
existence of potentially profitable bottom of the pyramid.
Sustainable
value concept states that there are opportunities to pioneer product
innovation in combining environmental concerns with products targetted
for value segments.
Stuart Hart provides a framework for this opportunity exploitation and also provides consultance services in this venture.
More Papers and Presentations
Next Generation BOP Strategy - Presentation by Stuart Hart
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Sustainable Value Creation - Video Presentation - Stuart Hart
2007 Video
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http://www.sustainablevalue.com/index.html
Creating Sustainable Value
Stuart Hart and Mark B. Milstein
Academy of Management Executive, May 2003
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