Friday, July 13, 2012

Principles of Marketing - Kotler, Armstrong, Cunnigham - Book Information

Publisher Pearson

Powerpoint slides and Flash Card sets are provided by Pearson to help students in learning process.
Video shorts exercises are very interesting, Watch video, learn and answer questions. Interesting.
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Chapter 1: Marketing: Managing Profitable Customer Relationships
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Chapter Objectives
PowerPoint Express
Flashcards
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Internet Exercises
Digital Connections
Destinations
Animated Figures
Video Shorts Exercises
Comprehensive Cases

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Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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Chapter Objectives
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Internet Exercises
Digital Connections
Destinations
Animated Figures
Video Shorts Exercises
Comprehensive Cases

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Chapter 3: Marketing in the Digital Age: Making New Customer Connections
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Video Shorts Exercises
Comprehensive Cases


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Chapter 4: Marketing and Society: Social Responsibility and Marketing Ethics
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Comprehensive Cases

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Chapter 5: The Marketing Environment
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Chapter 6: Managing Marketing Information
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Chapter 7: Consumer Markets and Consumer Buyer Behaviour
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Chapter Objectives
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Internet Exercises
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Comprehensive Cases

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Chapter 8: Business Markets and Business Buyer Behaviour
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Internet Exercises
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Comprehensive Cases

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Chapter 9: Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers
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Chapter Objectives
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Internet Exercises
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Animated Figures
Video Shorts Exercises
Comprehensive Cases

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Chapter 9: Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers
Skip Navigation
Chapter Objectives
PowerPoint Express
Flashcards
ExpandChapter Quiz
Internet Exercises
Digital Connections
Destinations
Animated Figures
Video Shorts Exercises
Comprehensive Cases

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Chapter 10: Product, Services, and Branding Strategies
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Chapter Objectives
PowerPoint Express
Flashcards
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Internet Exercises
Digital Connections
Destinations
Animated Figures
Video Shorts Exercises
Comprehensive Cases

For Chapters 11 to 18 materials Visit Part 2

http://wps.prenhall.com/ca_ph_kotler_pom_6/22/5827/1491858.cw/index.html

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