19 April Knowledge History - Science, Engineering and Management

Birthdays

1877 Ole Evinrude the inventor of the outboard marine engine was born.


Noble Prize winners

1905 Glenn Theodore Seaborg  - Chemistry
Biography - Seaborg
Nobel Lecture - Transuranium Elements - Present Status - 12 December 1951

1944 James J. Heckman  - Economics
Biography - James Heckman
Nobel Lecture - Contribution of Microeconometrics to Economic Knowledge

Science, Engineering and Management Knowledge History of the Day - Index for the Year

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Marketing Communications in Digital Media

In digital media creative is only beginning. Once, it is posted in the digital media, the conversation begins with comments. How the communicators behave in response is important in digital media. One has to talk to digital media public and engage them in conversation.

Consumers are happy to look at hoarding. They expect only ads.  But on digital media, they are not coming mainly to see ads. They are present on the digital media for conversation and information.

A discussion with Karthik Krishnan - ibs ( Confession box - Lost in Translation)
Brand Equity, 16 April, 2014