Wednesday, December 31, 2014

31 December Knowledge History - Science, Engineering and Management

1808 - Joseph Louis Gay-Lussac read his memoir on combining volumes of gases to the Philomathic Society of Arcueil, 1808.
Gay Lussac’s law of combing volumes
Under similar conditions of temperature and pressure, whenever gases react together, the volumes of the reacting gases as well as products (if gases) bear a simple whole number ratio.

1813 - Gas lights was used in London - West Minister Bridge

1833 - Patent for reaper was given to Obed Hussy of Maryland.
1879 - Inventor Thomas Edison first publicly demonstrated his electric incandescent light in Menlo Park, New Jersey.

Edison's lamp was the first practical design of electric bulb. He found a suitable carbonized filament that lasts longer time. He  created a good vacuum in the globe or bulb. His design included the socket mount - the Edison screw base which  is still in use.

1911 - Marie Curie received her 2nd Nobel Prize
The second prize is for Chemistry. The first one was for Physics.

1938 - Drunkometer to check alcohol intake by breath test was invented.

1951 - A battery that can convert radioactive energy to electricity was announced.
1964 - Donald Cambell established a new water speed record in a speed boat - 276.33 mph (441.71 km/h)
1968 -  The Russian Tupolev TU-144 prototype 00-1 became the first supersonic-capable airliner to fly when it made its first 37-min flight at Zhukovski, USSR, with test pilot Captain E.V. Elyan at the controls (Concorde did it later).
1976 - Harry Garland and Roger Melen, two roommates at Stanford University, form CROMEMCO, a pioneer company to manufacture microprocessor-based computers.


1514 - Andreas Vesalius - (University teacher of Anatomy - He personally conducted number of dead human body dissections. His book on anatomy of 1543 is a major improvement over the 2nd century's Galen's anatomy. He can be said to be part of modern medicine development pioneers.

1844 - Charles Albert Coffin - First CEO of GE

1952 - Vaughn F.R. Jones (Mathematic Field Medal)

Birthdays - Nobel Prize Winners

1937 - Avram Heshko

Management Knowledge Revision

Managerial Economics of Demand - Economics for CEO
Managerial Economics of Cost - Economics for CEO

Science, Engineering and Management Knowledge History of the Day - Index for the Year

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Tuesday, December 30, 2014

30 December Knowledge History - Science, Engineering and Management

1854 - First Oil Company in US, The Pennsylvania Rock Oil Company was incorporated.

1913 - Dr William David Coolidge patented (U.S. No. 1,082,933) a method for making ductile tunsten. It was used for the purpose of making filaments for electric lamps.

1959 - First US ballistic missile submarine, that could launch missiles while under water, U.S.S George Washington was launched.

1972 - Highest wave was instrumentally recorded 86 feet (26.3 metre)


1851 - Asa Griggs Candler (Coca Cola Management and Marketing)
1954 - Rodney Allen Brooks (Engineer and Inventor - Robots)

Birthdays - Nobel Prize Winners

1948 - Randy W. Schekman

Management Knowledge Revision

Economics of Competition - Economics for CEOs
Economics of Multiple Products - Economics for CEOs

Science, Engineering and Management Knowledge History of the Day - Index for the Year

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

December - Month Birthdays - Management Scholars and Professionals

2 - Barbara Czarniawska (1948), Gary Stanley Becker (1930) - Nobel Economics
3 - Mary Parker Follett (1868)
4 - Albert Bandura (1925), Burleigh B. Gardner (1902),
8 - Eli Whitney (1765)
12 - H. Igor Ansoff (1918)
13 - George P. Shultz (1920)
14 - Elting E. Morison (1909)
15 - Fritz Machlup (1902)
18 - R. Edward Freeman (1951)
20 - Death of Edward Deming (1993)
22 - Arthur G. Bedeian (1946)
24 - J.M. Juran (1904)
26 - Charles Babbage (1791), Elton Mayo (1880)
28 - Madis Habakuk, John Von Neumann (1903)
29 - Ronald Coase (1910)
30 - Asa Griggs Candler (1851, Coca Cola Management and Marketing)
31 - Charles A. Coffin ( 1844 Gen Elec, Founder President),

Asa Griggs Candler - Co-Founder Coca-Cola - Biography

Asa Griggs Candler (December 30, 1851 – March 12, 1929) became an American business tycoon by making a  fortune by selling Coca-Cola.

Candler was born on December 30, 1851 in Villa Rica, Georgia.  He started career as a drugstore clerk and  became a manufacturer of patent medicines. In 1888 he bought the formula for Coca-Cola from its inventor John Pemberton and several other shareholders for $550. He aggressively made marketing investments in the drink, and the success of Coca-Cola was largely due to Candler's aggressive marketing of the product. Candler earned millions of dollars from the profits of Coca-Cola company. He went into more businesses to establish the Central Bank and Trust Corp., and real estate properties. He also became a major philanthropist for the Methodist Church. He gave an $1 million plus land gift to Methodist college, for moving it from Oxford, Georgia, to Atlanta. It became Emory University and his  younger brother, Methodist Bishop Warren Akin Candler,  became president of Emory. Candler also gave millions to  Emory Hospital. He also donated the land for Candler Park.

In 1906 he constructed Atlanta's then-tallest building, the Candler Building,  In 1912 the Candler Building in New York came up. He went into politics and  was elected mayor of Atlanta in 1916 (taking office in 1917) Candler suffered a stroke in 1926 and died on March 12, 1929.

Growth of Coca Cola

On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating.".  Sole ownership was achieved by Mr. Candler only in  1891 at a total cost  of $2,300.

By 1892, Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He converted his sole proprietorship into a corporation.  With his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company with initial capitalization of  $100,000.

The trademark " Coca-Cola ," used in the marketplace since 1886, was registered in the United States Patent Office on January 31, 1893. In 1893, the first dividend was paid; at $20 per share, amounting to 20 percent of the book value of a share of stock.

A firm believer in advertising, Mr. Candler expanded marketing efforts significantly  distributing thousands of coupons for a complimentary glass of Coca-Cola . He promoted the product incessantly, distributing souvenir fans, calendars, clocks, urns and countless novelties, all depicting the trademark.

The business grew, and in 1894, the first syrup manufacturing plant outside Atlanta was opened in Dallas, Texas. Others were opened in Chicago, Illinois, and Los Angeles, California, the following year.

In 1895, three years after The Coca-Cola Company's incorporation, Mr. Candler could proudly announce in that " Coca-Cola is now drunk in every state and territory in the United States."

In 1894, in Vicksburg, Mississippi, Joseph A. Biedenharn who was selling Coca-Cola through  soda fountain  installed bottling machinery in the rear of his store and began to sell cases of Coca-Cola to farms and lumber camps up and down the Mississippi River. Thus he became  the first bottler of Coca-Cola .
In 1899, Benjamin F. Thomas and Joseph B. Whitehead of Chattanooga, Tennessee, secured from Mr. Candler the exclusive rights to bottle and sell Coca-Cola in practically the entire United States. With contract in hand, they joined another Chattanoogan, John T. Lupton, and began to develop  the Coca-Cola bottling system in USA

The first bottling plant under the new contract was opened in Chattanooga in 1899, the second in Atlanta the following year. To build bottling operations nationwide, Messrs. Thomas, Whitehead and Lupton  contracted with competent individuals to establish Coca-Cola bottling operations within certain defined geographic areas. Over the next 20 years, the number of plants grew from two to more than 1,000 -- 95 percent of them locally owned and operated. As the business grew, the development of high-speed bottling machinery also occurred and  efficient transportation was developed.  Today, the Coca-Cola bottling system is one of the largest, most widespread production and distribution networks in the world.

The bottlers of Coca-Cola in the early 1900s had their share of challenges. Probably the most persistent and serious was protecting the product and the package from imitation. Early advertising focused on persuading consumers to buy the original Coca-Cola.  "Demand the genuine" and "Accept no substitutes" reminded consumers to settle for nothing less than the real thing.

The never-ending battle against substitution was the major force behind the evolution of the distinctive hobble-skirt bottle. After using variety of straight-sided containers,   Coca-Cola got a distinctive package in 1916. The unique contour bottle was designed by the Root Glass Company of Terre Haute, Indiana.

Candler's Papers - Emory University

Monday, December 29, 2014

Charles Albert Coffin -CEO - Biography

Charles Albert Coffin (31 December 1844 - 14 July 1926) was the cofounder and first President of General Electric corporation (President 1892-1912, Chairman 1913-1922).He was born in Fairfield, Somerset County, Maine. He moved to join his uncle Charles E. Coffin at his shoe company in Lynn, Massachusetts at the age 18, where he spent the next twenty years and established his own shoe factory named Coffin and Clough in Lynn.

In 1883, another Lynn businessman, Silas A. Barton wanted Coffin to start an electric company based on an existing firm from New Britain, Connecticut, finance it and to lead it.In partnership with an engineer, Elihu Thomson, Coffin  renamed the company to Thomson-Houston and made it a strong competitor to Thomas Edison's companies. The company further set up power plants in the South, including two in Atlanta, Georgia to run the electric lights and electric streetcar lines.

General Electric was formed from Thomson-Houston and Edison's companies and Coffin was its first chief executive officer. The company was tested quickly during the Panic of 1893, but  Coffin negotiated with New York banks to advance money in exchange for GE-owned utility stocks. In 1901 he established a research laboratory for the company, the first industrial research lab in the US.He supported the work of GE engineers in the adaptation and development of the Curtis steam turbine which greatly advanced electric power generation. He retired from the board in 1922. He had large amount of GE stock and at the time of his death in 1926, he was one of the wealthiest men in the world.

Electrical manufacturing was Coffin's second career after his successes in shoe manufacturing. In 1883,
Silas A. Barton, a Lynn businessman, proposed bringing to the city the struggling young American Electric Co. of New Britain, Connecticut, whose major asset was the inventive genius of Elihu Thomson. A businessman was needed to supplement Thomson's technical skills. Coffin was prevailed upon to take the post. He led the new company, Thomson-Houston. Negotiations in 1892 led to the formation of General Electric, and Coffin became its first chief executive officer.

Coffin  was remembered by his associates as  a gracious gentleman and delightful companion. He never ordered any of them to do anything, preferring to rely on his powers of suggestion. He also graciously sought and welcomed suggestions from those around him and then only made  decisions on key questions.
Customers and competitors knew him as both the outstanding statesman and the outstanding salesman of the electrical manufacturing industry. He took a personal interest in major negotiations, often writing business proposals to important customers in his own hand. At tense meetings, he knew how to relieve the pressure with an appropriate anecdote, and how to add the key words to bring matters to a successful conclusion.
His arranging of finance during the crisis year of 1893,  saved the company and made possible its rapid recovery and growth during the remainder of his tenure. He left the company in a strong and wide-ranging excellent condition and gave the charge to  Owen D. Young.

Saturday, December 27, 2014

27 December Knowledge History - Science, Engineering and Management

1845 -  Ether was first used in childbirth by Dr. Crawford W. Long in Jefferson. He gave it to his wife, as an anaesthetic and she successfully gave birth to a baby girl.

Previously, on 30 Mar 1842, Dr. Long administered inhaled ether to James M. Venable, for the removal of a tumor from his neck.


1851 - Percy Gilchrist
1906 - Benjamin Eisenstadt - Inventor of sweet and Low artificial sweetener
1910 - Ian Donld
1915 - William H Masters

Management Knowledge Revision

NPV - IRR and Other Summary Project Assessment

Income Expansion Projects

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Wednesday, December 24, 2014

24 December Knowledge History - Science, Engineering and Management

1948 -The first U.S. house to be completely solar heated was occupied in Dover, Massachusetts.

Still, the solar energy use has to increase a lot further and scientists,engineers and technologists are working on further to make it more effective and efficient.


1904 - Joseph M. Juran

Management Knowledge Revision

Exchange Rates: Markets Regulation and Internation

Introduction to Engineering Economics

Videos for the day
Green Transportation in Japan


Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

28 December Knowledge History - Science, Engineering and Management

1886 - Patent was granted for a dish washer that was commercially successful (No. 355,139). The recipient was Josephine Garis Cochrane.

1895 - The brothers Auguste and Louis Lumière presented their motion-picture films in their first public performance, at the Salon Indien of the Grand Café, 14 Boulevard des Capucines in Paris.

1981 - In USA, In vitro (In glass) fertilization was successful and first baby Elizabeth Jordan Carr was born. Even though the first test tube baby was born in UK, its success in various countries and cultures is important historical landmark for the procedure to spread quickly and help more people.

2005 - Galileo satellite launched by European consortium.


1908 - John Von Neumann
John von Neumann is born in Budapest, Hungary. He obtained a degree in chemical engineering. Von Neumann developed the Institute for Advanced Study (IAS) computer while at Princeton. The IAS computer and its “von Neumann architecture,” served as the model for a number of computers built at governmental and scientific institutions. Von Neumann architecture standardized the way programs and data were stored in a computer’s common memory.

1969 - Linus Torvalds (Linux system)

Birthdays - Nobel Prize Winners

1944 - Kary B. Mulis (Chemistry, 1993)


1956 Harold Koontz presented the paper "A Preliminary Statement of Principles of Planning and Control" in the annual meeting of Academy of Management, in Cleveland, Ohio.

Management Knowledge Revision

Cost Reduction Projects

Replacement Decisons - Engineering Economics

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Monday, December 22, 2014

22 December Knowledge History - Science, Engineering and Management

1879 - The liquefaction of oxygen was announced by Raoul Pierre Pictet (1846-1929), a Swiss chemist and physicist through a telegram to the French Academy.

Birthdays - Nobel Prize Winners

1903 Haldan Keffer Hartline
Nobel Lecture  - Visual Receptors and Retinal Interaction


1838 - Vladimir Markovnikov: synthesis of cyclobutane and cyclopentane derivatives; Markovnikov's rule for additions to alkenes.
1870 - William Lloyd Evans: chemistry of carbohydrates;
1887 Srinivasa Ramanujan, Indian Mathematician, Mathematics Day in India
1900 - Arie Jan Haagen-Smit: nature and source of smog; smog abatement.
1900 - John Clarke Slater: orbital approaches to quantum chemistry (Slater-type orbitals, Slater determinant); tetrahedral carbon compounds.

1946 - Arthur G. Bedeian,

Management Knowledge Revision

Economic Analysis of Poverty and Equity

Alternative Economic Systems - Review Notes

Videos for the day

Integrated Principles of Construction Management - Ron Price - Fresno State
20 March 2014

Fresno State

Modular engineering, electric cars


Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Successful Semi-Professional Blogging - $1000 per month Income

Semi-Professional Blogging

There are more than 200 million blogs and bloggers out in the Blogosphere. The digital media and the development of blogging platforms made it easy for many people to share their knowledge and creative writing with the society at large. In that attempt to share their knowledge with people, an opportunity to make money is created through online advertising. While Google Adsense is the leading online advertising platform, there are many more. So, many can try to make money through semi-professional blogging or part-time blogging.

Successful Semi-Professional Blogging

We can say a successful semi-professional blogger makes $1000 a month and spends two hours a day on blogging. A professional blogger status comes when one starts making $2000 a month in USA. In a country like India, professional blogger status can be given even at $300 per month.

Is it possible to earn $1000 a month from blogging? Yes.

Are there persons making this sort of money? Yes, there are many. May be 500,000+ persons.

Are there any persons publicly declaring that they are making $1000+ per month?

There are many. When you come across a claim, just check the Alexa rank of their site or blog. If it is above 500,000 you can certainly believe them. Many have multiple blogs and sites. So a blogger or webmaster with at least one blog above One million Alexa rank can make $1000 per month. I am giving below some references of the claims by bloggers. I am including only those persons whose blogs have good Alexa ranks.

What can be the plan?

Plan for 250 posts a year. Each post on an average needs to get 10,000 page views per annum.
It will give you 2,500,000 page views. This means 208,000 page views per month. If one can monetize this visitors and page view numbers at $5 per thousand $1000 income per month will come.

Is it possible at monetize a blog at that income level ($5 per thousand). Yes.

See this exhibit. A blogger who monetized his huge 13 million page views at $9.87 per thousand. So monetizing at $5 cpm is more realistic. Of course it is not easy or simple. You have to become skilled at it. Have I done it? No. I am yet to do it. I am still spending time in time creating content or in protecting content that I developed on Knol. But the opportunity is to be recognized. Only when you recognize an opportunity and you feel, you can take the benefit of it, that you will make serious efforts to understand it and then learn the skills needed to actually benefit from it.

Blogging is writing, selling and monetizing  combined. An independent blogger is a sole proprietor business man. He needs information gathering and writing skills. He needs to sell his articles through his online and offline efforts. Then when people are coming and reading his articles, he needs to sell his media space through advertisements and affiliate sales programs (Five Roles of Blogger - Article by Steve Spaulding).

I would not advise people to look at $5 per 1000 monetization. But may be $2 per 1000 monetization. That means you need 500,000 page views per month. Yes there are bloggers getting these page view numbers (500,000+) and I advise aspiring people to target this. This figure one can achieve in two years time.

Don't look for success and money from the first day. Give your self a year to find out whether you have the foundation skill of writing good popular articles. Then get into serious promotion activities. Then only serious monetization. Concentrate first on writing. Learn researching available materials and writing. Learn interviewing people and writing. Learn online content promotion. Then concentrate on monetization. There are many articles out in blogosphere to give you information about each of the stages. There are coaches also. Probably once you start making reasonable money, you will feel confident about paying something to these coaches and learn from them. External support is always useful in the long run. When you are making decent money, you would not mind paying some to increase your potential and understanding. If there are 500,000+ income earning bloggers, there will be coaches and consultants to support them.

$1000 per month Income - Experience of Bloggers

Interview with Alan Tay - November 2011

$1000 a month

How much can blogger earn - Problogger article
Says on 160,000 page views, a blogger earned $500 from adsense and $2500 from affiliate program. - 2006 article

Follow up on Bloggers making $1000 a month

$1000 per month - January 2012 post by Tuan Do
Alexa rank 50,000 blog

How I earned $1,000+ in blog revenue last month
Marko Sarik - through affiliate sales

Professional Blogging - Diploma Course from Ashworth College
$698 installment payment

How many professional bloggers are there? - Critique of estimate

July side income report of  Larry Deane

Adsense Earnings for January 2012 by Moe Muise

Updates in December 2014

A problogger survey of 2012 says 13% of the 1500 bloggers who responded to its survey said they are making $1000 from their blogs.

Parainmigrantes  site receives 500,000 page views a month

The Arab Daily attracts 500,000 page views in April 2014

America Magazine has 500,000 page views per month

August - Month Birthdays - Management Scholars and Professionals

1 - Marvin Bower (1903)
3 - Martha Stewart (1941)
5 - Rensis Likert (1903)
8 - C.K. Prahlad (1941), Robert Pozen (1946)
17 - Vytautas Andrius Graiciunas (1898), David Peter Stroh (1950)
21 - Sergey Brin (1973) -
23 - David Dodd (1895), Kenneth J. Arrow (1921), Robert Solow (1924)
24 - Henry R. Towne (1844), Harry Markowitz (1927)
26 - Fred Emerson Clark (1890)
27 - Eric von Hippel (1941)
29 - C. West Churchman (1913)
30 - Warren Buffett (1930)
31 - Derek Pugh (1930)

Sunday, December 21, 2014

21 December Knowledge History - Science, Engineering and Management

1937 - Snow White and the Seven Dwarfs, Walt Disney's first full-length (83 minutes), animated film was shown in Carthay Circle Theatre, Los Angeles, California.


John Mayow baptized 1641 (birth date uncertain): discovered that air contained two gases, one of which ("spiritus nitro-aerous") supported life and combustion.

Birthdays - Nobel Prize Winners

Hermann Joseph Muller born 1890: theory of genes; mutation by X-rays; Nobel Prize (medicine), 1946.

21 December - Chemistry Knowledge History

Management Knowledge Revision

Markets and Economic Efficiency - Review Notes

Economic Role of Government and Its Expenditure

Videos for the day

Google's Peter Norvig on Online Education


Productivity, Happiness and Avoiding Sudden Death
Jared Goralnick - Google Talks Video


Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Business Ideas - Feasibility Analysis

Every manager must come out with business ideas every year. He has to assure himself and his department colleagues that there is sufficient business for them in the coming year. It means business and management students have to learn how to identify business opportunities and do feasibility analysis.

A business is to be assessed from many angles for its feasibility.


Production or Complete product outsourcing

Component and raw material supplies

Social acceptance

Government or regulatory acceptance

Economic feasibility

   Business model - Adequate revenue and profit
   Financial feasibility - Bank and Equity Finance

Management Viability - Can the existing management manage the business?

Saturday, December 20, 2014

23 December Knowledge History - Science, Engineering and Management

1986 - The experimental airplane Voyager completed the first non-stop, round- the- world flight without refueling. The journey started on 14 December.


1722  - Axel Fredrik Cronstedt: discovered nickel (Ni, element 28) and zeolite; classification of minerals
1829 - Paul Schützenberger:: physiological chemistry.
1857 - Helen Abbott Michael: chemical composition of plants; synthetic organic chemistry; author (under the pseudonym Celen Sabbrin), of Science and Philosophy in Art.

Birthdays - Nobel Prize Winners

1911  Niels K. Jerne
Nobel Lecture: Generative grammar of the immune system

Management Knowledge Revision

Theory of Economic Growth

International Trade Theory and Issues

Videos for the day

Introduction to Business Process Management
Marlon Dumas, University of Tartu

Uploaded by Marlon Dumas

Carbon fiber business





Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

20 December Knowledge History - Science, Engineering and Management

Einsteinium (Es, element 99) discovered by  Louise Smith, Sherman Fried, Gary Higgins; Albert Ghiorso, Rod Spence, Glenn Seaborg, Paul Fields and John Huizenga using ion-exchange chromatography at University of California, Berkeley, 1952.


1805 - Thomas Graham: absorption of gases, osmosis, colloids, and dialysis; Graham's law of effusion

1901 - Robert Jemison Van de Graaff was born.
Van de Graaff was the American physicist who designed the Van de Graaff generator.

Birthdays - Nobel Prize Winners

1890 Jaroslav Heyrovský
The Trends of Polarography

Management Knowledge Revision

Wages and the Labor Market - Samuelson and Nordhaus

Capital, Interest and Profits - Review Notes

Videos for the day

Master Class on Supply Chain Risk Management
Cass Business School  - 10 March 2014


Cass Business School (Official) upload

Energy - Engineering Perspective


December 21 Knowledge History

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Wednesday, December 17, 2014

Advertising Promotion and Other Aspects of Integrated Marketing Communications - Shimp and Andrews - Book Information

Advertising Promotion and Other Aspects of Integrated Marketing Communications
Terence Shimp, J. Craig Andrews
Cengage Learning, 16-Jan-2013 -  752 pages

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

Table of Contents

1. An Overview of Integrated Marketing Communications.
2. Enhancing Brand Equity and Accountability.
3. Brand Adoption, Brand Naming and Intellectual Property Issues.
4. Environmental, Regulatory and Ethical Issues.

5. Segmentation and Targeting in I.M.C.
6. The Communications Process and Consumer Behavior.
7. The Role of Persuasion in I.M.C.
8. I.M.C. Objective Setting and Budgeting.

9. An Overview of Advertising Management.
10. Effective and Creative Ad Messages.
11. Endorsers and Message Appeals in Advertising.
12. Traditional Ad Media.
13. Online Advertising.
14. Social Media.
15. Direct Advertising and Other Media.
16. Media Planning and Analysis.
17. Measuring Ad Message Effectiveness.

18. Sales Promotion Overview and the Role of Trade Promotion.
19. Consumer Sales Promotion: Sampling and Couponing.
20. Consumer Sales Promotion: Premiums and other Promotions.

21. Public Relations, Buzz Marketing, and Sponsorships.
22. Packaging, POP Communications, and Signage.
23. Personal Selling.

Tuesday, December 9, 2014

23 April Knowledge History - Science, Engineering and Management

World Book and Copyright Day

2015 - BASF will celebrate its 150th anniversary with an official event in its headquarters town in Germany.


Nobel Prize Winners

1858 Max Karl Ernst Ludwig Planck  - Physics
1867 Johannes Andreas Grib Fibiger  - Medicine
1899 Bertil Ohlin  - Economics

Science, Engineering and Management Knowledge History of the Day - Index for the Year

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

6 April Knowledge History - Science, Engineering and Management

1865 - BASF was founded on 6 April 1865 in Mannheim, in the German-speaking country of Baden by Friedrich Engelhorn. BASF SE is the largest chemical company in the world and is headquartered in Ludwigshafen, Germany. BASF originally stood for Badische Anilin- und Soda-Fabrik (English: Baden Aniline and Soda Factory).


1952 Clayton Christensen

Nobel Prize Winners

Feodor Lynen - Medicine
Edmond H. Fischer - Medicine
James Dewey Watson - Medicine
Horst L. Störmer - Physics


1869 Isaac Hodgson received patent #88,711 for the "roller skate".

Management Knowledge Revision


Software Cost Management

Science, Engineering and Management Knowledge History of the Day - Index for the Year

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Monday, December 8, 2014

BASF - 150 Years and Beyond

4 December 2014

Ludwigshafen, Germany – December 4, 2014

BASF turns 150 in 2015.

The company announced its anniversary program in an international press conference held today in Ludwigshafen. In addition to celebrations and a historical retrospective, BASF has prepared a global co-creation program with partners on the topics of energy, food and urban living. As part of this program, called Creator SpaceTM, BASF is taking a new approach in accordance with its “We create chemistry” strategy.
“We want to initiate something new with our anniversary and try out new ways of working together over the next year – both within BASF and with people outside the company. We see the Creator Space program as a great opportunity to bring BASF closer to our target groups,” said Dr. Kurt Bock, Chairman of BASF’s Board of Executive Directors.

BASF’s official anniversary event with invited guests will take place on April 23, 2015, in Ludwigshafen. A special highlight will be the premiere of the anniversary musical composition, “Sounds for 150,” for which employees worldwide recorded more than 1,200 typical BASF sounds. The composer is Michael Nyman. BASF sites around the world are celebrating the 150th anniversary, each in a different way, according to their respective size and culture.

From Ludwigshafen into the world

BASF’s history started in 1865 with dyes. Ammonia production followed a few years later in order to make fertilizer. Then, plastics came along. Since then the company’s portfolio has continuously developed and today it ranges from chemicals, plastics, performance products and crop protection to oil and gas. BASF supplies customers in nearly every industry with products and solutions and supports them with research and innovations. “Being successful for so many years speaks for the creativity and determination of BASF’s employees – past and present,” said Bock.

BASF has operated internationally since its beginnings. Shortly after it was founded, BASF was selling its dyes worldwide. In 1885, BASF sent a manager to China with the aim of seeking opportunities for the company. “At the time, China was a new market on a largely unknown continent. There was real pioneer work to be done. Today, we are the largest foreign chemical investor in China,” said Dr. Martin Brudermüller, Vice Chairman of BASF’s Board of Executive Directors.

BASF’s history in China has been compiled for its anniversary in a book titled “Breaking New Ground.” The book was written by Michael Grabicki, the longtime head of BASF’s media relations team, and will be published in English, German and Chinese.

Creator SpaceTM program is a key element of the anniversary

In 2050, the world’s population will reach nine billion. 70% of the people will live in cities. A company that works on a global scale has to look at issues from the perspectives of different markets and understand local requirements. What will the cities of the future look like? Where will the energy that is needed come from? How can there be enough healthy food for everyone? The answers to these questions will be quite different from region to region.

The Creator Space program unlocks numerous opportunities to think about challenges related to the focus topics energy, food and urban living and to work towards solutions, both virtually and in person. “We are convinced that when we add the expertise from chemistry and other industries to these ideas, we will be closer to finding answers for the challenges of today and tomorrow. For society, these are solutions. For BASF, these are business opportunities. The better we understand market needs, the better our innovations will be – regardless of whether we’re talking about products, entire systems or new business models,” said Bock.

The website Creator Space online went live in September 2014. More than 2,000 participants are currently exchanging ideas in real-time on the three anniversary topics: urban living, energy, and food. The ideas and solutions from Creator Space online will be fed into other anniversary activities such as the Creator Space tour. Brudermüller: “The tour is about personal exchange in an environment that motivates creativity and an urge to design the future. Employees, customers, scientists, politicians and NGO representatives will all have the opportunity to get involved with the anniversary topics.”

The 2015 tour will stop for one week each in six cities: in January in Mumbai, and then in Shanghai, New York, São Paulo, Barcelona and Ludwigshafen. It provides space for workshops, conferences, idea competitions and cultural events. Each stop concentrates on one challenge that is particularly important for that city or country.

As part of the Creator Space program, BASF is also planning three high-level science symposia – in Ludwigshafen, Chicago and Shanghai. Renowned scientists from various disciplines will meet at each event. Among them are Nobel prize winners including the physicist and energy politician Steven Chu, the chemist Jean-Marie Lehn, and Frances Arnold, the pioneer of evolution in a test tube. In total, discussions with more than 1,500 guests from science, politics and industry will take place.

A documentary film spanning the entire anniversary year will be produced to capture some of the most interesting, beautiful and emotional moments. The prize-winning director, Thomas Grube, will accompany the anniversary activities. The film will be available in April 2016. Before that, clips can be viewed on

BASF - Current Activities

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at

 September 3, 2014

BASF prepares for its 150th anniversary in 2015
-“We create chemistry” introduced as new claim in the BASF logo
-Broad discussion about future challenges in urban living, smart energy and food
-Launch of interactive Creator Space™ online platform

Ludwigshafen, Germany

BASF is introducing a new claim “We create chemistry” in its logo. This change to the company’s brand identity underlines how BASF collaborates and innovates with customers and partners to contribute to a sustainable future. The new claim is derived from BASF’s “We create chemistry” strategy, which was announced in 2011. “Since we launched this strategy, BASF has been increasingly focusing on offering its customers functionalized products and solutions based on chemistry as a clever combination of compounds. It is therefore the right time to make the next step and move from ‘The Chemical Company’ to ‘We create chemistry.’ The new claim refers not only to science but also to the chemistry between people, which is at the core of BASF and its brand,” explained Dr. Kurt Bock, Chairman of the Board of Executive Directors of BASF.

Initially, “We create chemistry” will mainly be used in the logo in circumstances directly related to the company’s 150th anniversary. As of January 1, 2015, it will be applied broadly throughout BASF. The other elements of BASF’s corporate design, for example the six corporate colors, will remain unchanged.
In accordance with its company purpose “We create chemistry for a sustainable future,” BASF’s goal is to bring together people and ideas in a process of co-creation. BASF is inviting people to collaborate on developing solutions to global challenges related to urban living, smart energy and food throughout the anniversary year. To spark the discussion, the company has launched an interactive platform called Creator Space™ online at Here, customers, scientists, the public and BASF experts are invited to exchange thoughts and ideas.

In 2015, insights from the online conversation will form the basis for discussions at numerous live and virtual co-creation events around the world. The aim is to use the anniversary year to drive innovation and make a lasting contribution to society and BASF’s business.

“Our 150-year history shows that chemistry is an enabler for new ideas and solutions. Innovation in the 21st century will require new strategies and tools, and social networks are an important part of the mix. We invite everyone to join the conversation on Creator Space online,” said Bock.

Anniversary discussions focus on three topics
By 2050, there will be more than nine billion people living on Earth. The needs of the growing world population for good living conditions, energy and food can only be met through innovations. BASF has identified three topics where chemistry plays an important role that will form the focus of the anniversary program:

-Urban living: It is estimated that more than 70% of the world population will be urban dwellers by 2050. As cities grow rapidly, so do the social, environmental and economic challenges, for example, in ensuring fresh water supply, improving waste management as well as offering efficient and accessible mobility and housing.
-Smart energy: Dramatically rising energy demand is one of the world’s most pressing challenges. A smarter energy future requires deriving more cost-efficient energy from clean and renewable resources like wind and solar, increasing energy efficiency and improving the storage and transportation of energy.

-Food: The challenge of feeding the world’s growing population by providing a sustainable supply of food is one of the most crucial in the next decades. Avoiding food loss and food waste, ensuring nutritious food and improving the efficiency of food production is necessary to prevent undernutrition and malnutrition.

Further details of the anniversary program will be announced at a press conference on December 4, 2014, and then there will be regular updates on all activities on Creator Space online. One highlight of the year will be the Anniversary Celebration in Ludwigshafen on April 23, 2015.

Sunday, November 30, 2014

30 November Knowledge History - Science, Engineering and Management

1899 - Aluminum was first used as electric conductor.
1924 -  The first photographs sent by radio across the Atlantic as a public demonstration were received in New York and published next day in the New York Herald Tribune.
1954 - Meteorite struck a woman.


Presence of Water - Ice on Mercury is confirmed

Birthdays of  Engineers, Managers, Professors, Researchers and  Scientists 

Nobel Prize Winners

1869 - Nils Gustaf Dalen - 1912 Nobel in Physics
1889 - Edgar Douglas Adrian - 1932 Nobel in Medicine
1915 -   Henry Taube - Canadian-born American chemist - Awarded the Nobel Prize for Chemistry in 1983  for his extensive research into the oxidation-reduction processes involving the ions of metallic elements.
1926 - Andrew V. Schally - 1977 Nobel in Medicine

1793 - Joseph Lukas Schonlein - helped in teaching medicine as natural science.
1819 - Cyrus West Field - US enterpreneur who promoted transatlantic telephone line between New York and London
1858 - Jagadish Chandra Bose
1899 - Andrew Jackson Moyer - mass production of pencillin

Management Revision

The Nature and Purpose of Planning - Review Notes

Objectives and Goals - Review Notes


Presence of Water - Ice on Mercury is confirmed

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Saturday, November 29, 2014

Involving Employees in Innovation of Processes and Products

The Benefits of Involving Employees in Innovation

The nationwide study of employee-driven innovation (LO 2006) shows that  companies that are capable of combining product development with the involvement of their employees have a number of growth-promoting and competitive advantages.

The creation of an attractive workplace for skilled labour, an increase in job satisfaction and the
reduction of sickness absence and negative stress are some of the main benefits that appear from
both studies. In turn, they lead to a further improvement of bottomline results and an enhancement of
competitiveness. Improved bottom-line results and competitiveness.

Both the nationwide study (LO 2006) and the current case analysis of Saint-Gobain, Isover and DSB
demonstrate that employee-driven innovation has a positive impact on a company’s total profit performance. The involvement of both skilled and unskilled workers encourages and supports the
development of new products and processes in international companies as well as in local ones: “The
involvement of the employees is indispensable in a globalized organization. They possess a wealth of information that company cannot afford not to take advantage of.”  58 per cent of the managers in workplaces where unskilled and skilled workers were involved in the innovation process
considered that their financial performance and bottom-line results had improved as a result of their
approach to innovation. This conclusion is well supported by the case analyses.

Increased job satisfaction – an attractive workplace The fact that employee-driven innovation produces satisfied employees is also one of the results to emerge from the nationwide study. Evidently, companies that actively involve their employees in product and process innovation
report higher employee satisfaction.

Employee Involvement in Innovation in Infosys - 2014

28 November 2014
Infosys CEO Vishal Sikka engaged with over 160,000 employees and shortlisted 10 ideas through a crowdsourcing exercise, murmuration.

Sikka first connected with over 160,000 engineers on July 15, asking them to share with him the key areas of innovation that they believed the clients were focusing on. From the initial 2,700 ideas by employees, the company came up with a longlist of about 70 solutions, before finally narrowing down to 10 such ideas which it believed could be backed.

 16 July 2014
Infosys has sent a video message from the CEO-designate, and a letter signed by COO U B Pravin Rao, to all 1.6 lakh employees, urging them to participate in an initiative, called Murmuration, to crowdsource ideas from them in significant areas of operation.

11 Sep 2014

Chief Executive Vishal Sikka has shortlisted 68 ideas from his crowdsourcing initiative, Murmuration, at Infosys that saw more than 2,600 proposals.Each idea was evaluated based on set criteria - Desirability (for clients), Feasibility (for the company), Potential (for growth in the market), Clarity (of thought and articulation) and Viability (with regard to Infosys offerings).

Employee Involvement in Innovation in Cognizant

Cognizant involves employees in innovation efforts and has brought 15 such products to the market by 2014 according to  Gordon Coburn, president,  Cloud360, a Cognizant Business Cloud product , is a product offering which came from employees' innovative ideas.

Cognizant gives seed funding also like venture capitalists to team of employees to develop the products. The firm has close to 200,000 employees.

Employee Innovation at HCL

In 2011-12, HCL awarded My-Cloud solution as the winner of its annual employee innovation idea contest. MyCloud, which helps in cloud management, is now used by over 120 customers, making it HCL's "most successful employee-led proposition".

Friday, November 28, 2014

Technology Management - Introduction

 Technology management
1 Key definitions

Considering etymology of the word technology as ‘techne’ and ‘logos’ from the Greek language, the term technology can be translated into the definition of skill to apply proper techniques (Hakkarainen 2006) or practical application of knowledge (Webster 2010).

Burgelman et al. (2001: 4) defines technology as “technology refers to theoretical and practical knowledge, skills and artifacts that can be used to develop products and services as well their production and delivery systems. Technology can be embodied in people, materials, cognitive and physical processes, plant, equipment, and tools”.

Technology management is defined by several authors and institutes like National Research Council of U.S.A. (1987) and European Institute of  Technology and Innovation Management (2010).

To further the discussion and to add precision to the evolving MoT domain, the National Research Council (1987) developed the following definition to organize, guide, and stimulate research efforts on the management of technology:

Management of technology links engineering, science, and management disciplines
to address the planning, development, and implementation of technological capabilities
to shape and accomplish the strategic and operational objectives of an organization
( National Research Council (1987). Management of Technology: The Hidden Competitive Advantage. Washington, D.C.: National Academy Press, p. 2).

Gregory (1995) has proposed a definition based on a generic process view to technology management. The generic processes of identification, selection, acquisition, exploitation and protection are also included in the definition of European Institute of Technology and Innovation Management.

Cetindamar et al. (2009b) have summarized the definitions of several authors (e.g. Roberts 1988, Gregory 1995, Rush et al. 2007, Dodgson et al. 2008, Levin & Barnard 2008). Cetindamar et al. (2009b) concludes that there might be a consensus about the core process activities of technology management. On the other hand, the scope of technology management is diversely enhanced by, for example, strategy, knowledge, learning, planning, resource, competence, capability, innovations, product development, and
commercialization views.

There exists several definitions and differing understandings on what is knowledge management. In simple terms, knowledge management is about managing what we know (Wilson 2002). In this dissertation, knowledge management is understood as identification, creation, codifying, storing and sharing of knowledge to make it available for business purposes of an enterprise.

It is necessary to differentiate technology management from knowledge management: technology management is concerned with skills to apply and utilize knowledge for business needs and purposes.

2  Schools of technology management

Development paths of management of technology and R&D management can be traced back to the end of 19th century to corporate R&D laboratories. Since then technology management has evolved along 2nd, 3rd and 4th generation R&D until end of 20th century (e.g. Talonen 2008).

Drejer (1997) summarizes four schools of technology management: R&D management, innovation management, technology planning and strategic

3 Technology management frameworks

Frameworks are generally used to present and communicate ideas or concepts in a structured way to support understanding of the topic under study. For considering the applicable viewpoints that a framework should provide, Phaal et al. (2004) refers to a meta-framework of Shehabuddeen (2001) that represents conceptual, applied, dynamic and static dimensions to the topics to be presented in a framework. Necessary abstraction, practicality, position of the elements, and interaction of the elements can be presented in a framework through these dimensions.

 A variety of theoretical, commercial and practical frameworks for presenting ideas related to technology management have been depicted (e.g. Phaal et al. 2000, Talonen 2008). The main types of existing technology management frameworks and their key characteristics are presented in Table.

Each of the framework types represents a partial solution to the problem of ‘what are the elements of  technology management’.

Pilkington & Teichert (2006) and Brockhoff (2003) give an explanation that the reason for the
ambiguity of the field of technology management can be traced back to its early roots to management of R&D laboratories, and that the positioning of the field, amongst other disciplines, has been difficult due to its intertwined nature.

The underlying skeleton of the framework types indicate an approach where attempts are made to define the key processes, functions, routines, methods and tools for specific technology management activities. Secondly, technology  management activities are presented as a discipline that needs to be integrated with the core business processes, and with market and business strategies of an enterprise.

A third approach is to manage knowledge flows of a company as embedded in other processes to link technology as a resource for reaching business objectives, or to manage technology specifically as part of innovation or new product development processes. An integrated management approach divides fields of technology management in normative, strategic and operative dimensions of organizational management from perspectives of objectives, structures and behavior, and outcomes of managed activities.

Due to complexity of the field, and dependency on industry context, the framework types are quite generic. There exists profound knowledge on generalized theories on phenomena about technological development, technology diffusion, dominant designs, innovations, and about role of core competences and dynamic capabilities in enterprises (e.g. Utterback & Abernathy 1975, Dosi 1982, Anderson & Tushman 1990, Rogers 2003, von Hippel 1988, Prahalad & Hamel 1990, Teece et al. 1997).

On the other hand, specific practices have been developed, for example, on technology forecasting, road mapping, portfolio management, evaluation, benchmarking, selection, patenting, licensing, decision grids and strategy making (see e.g. Phaal et al. 2006). Nevertheless, none of the frameworks present a comprehensive view to the entire field.


 Main types of technology management frameworks.

Generic process model
Generic five process models: identification, selection,acquisition, exploitation and protection.
Gregory (1995)

Generic five processes and learning seen as dynamic capability.
Cetindamar et al.

Technology management functions

Key functions related to technology management: technology strategy, road mapping, development,
information and knowledge management, acquisition, transfer, forecasting, product development, life-cycle
management, commercialization.
Kropsu-Vehkaperä et al. (2009)

Technology management routines
Key routines: producing scientific and technological knowledge, transforming knowledge into working artifacts, matching artifacts with user requirements, providing organizational support.
Levin & Barnard (2008)

Integration of technology management activity to business processes
Five best practices to integrate technology planning with business planning: planning, involvement,
commitment, buy-in, accountability.
Metz (1996)

Generic framework integrating technology management core processes to processes of strategy,
innovation and operations.
Phaal et al. (2000, 2004)

Technology strategy  approach
Technology strategy creation and implementation regarding to definition of core and complementary
technologies, competencies, make/buy decisions, environment analysis, planning.
Burgelman et al.(2001), Porter (1995), Dodgson et al. (2008)

Integrated management concept
Technology management as a task of general management: normative (vision, know-how acquisition, decision-making, policies, innovation culture creation); strategic (planning, organizational design, make/buy, alliances creation), operative (R&D goals, motivation, tasks fulfillment)
Tschirky (1991) Luggen & Tschirky

Innovation funnel
Integrating New Product Development from concepts to commercialization, through knowledge flows and decision-making within commercial/market and networked technology/resource/R&D perspectives.
Wheelwright & Clark (1992), Chesbrough (2006)

Knowledge management Integration and management of knowledge dimensions (what, why, how, when, who, where) by processes, methods, tools and people.
Nonaka (1995), Chai et al. (2003)

Methods and tools approach
Road mapping, blue-box analysis, portfolio analysis, forecasting, decision tree, performance indicators.
See e.g. Phaal et al.(2006)

Source: Elements of Strategic Technology Management, Kari Sahlman, PhD Thesis, Oulu University, 2010

Tech Management - Course outline - Newman

Technology Management - Case Study

Managing introduction of new technology in multiplant network
MIT 1990 working paper

Management of Technology - Paul Lowe, 1995
Management of Technology: Perception and Opportunities
Paul Lowe
Springer, 31-Oct-1995 - Business & Economics - 358 pages

Explains the purpose of a technology strategy and the need for its integration with other business policies
Google Book Link with preview

Important point - neglected area on technology management

Proposal of manufacturing technology management as a new research framework in technology management.

Authors Seino, T. (Corp. Manuf. Eng. Center, Toshiba Corp., Japan) ; Kyomasu, N. ; Nomura, T.

One of the most important issues facing manufacturing industries is the realization of “value innovations”, which create new value for customers by producing new products, systems and services.

However, “process innovations”, which improve current activities and business processes used in producing current products, are as important as value innovations because most manufacturing companies depend on current business to earn sales and profits. Manufacturing technology has been playing an essential role in process innovations by producing high-quality, low-cost products with a short lead time.

In recent years, manufacturing technology has also become important for achieving value innovations, especially by creating more capable new production equipment/devices and better materials.

In spite of the importance of manufacturing technology, technology management methods and approaches have not been sufficiently discussed from the viewpoints of manufacturing technology. In this paper, manufacturing technology management (MTM) is proposed as a new framework in technology management. Furthermore, research themes and an evaluation method of MTM are discussed.

Published in:
Technology Management in the Energy Smart World (PICMET), Portland, OR 2011 Proceedings of PICMET '11:
Date of Conference: July 31 2011-Aug. 4 2011

Thursday, November 27, 2014

Innovation and Entrepreneurship, 2nd Edition - John Bessant, Joe Tidd - 2011 - Book Information

Innovation and Entrepreneurship, 2nd Edition

John Bessant, Joe Tidd
April 2011

The Management of Technological Innovation: Strategy and Practice - 2008 Book Information

The Management of Technological Innovation: Strategy and Practice

Mark Dodgson, David M. Gann, Ammon Salter
Oxford University Press, 07-Feb-2008 -  408 pages

The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations. The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees David Gann and Ammon Salter join Mark Dodgson as authors, drawing on their combined experience of 60 years of researching and teaching MTI. It combines the most relevant theoretical analysis with contemporary and historical empirical evidence to provide a comprehensive, yet concise and readable, guide to the challenges of MTI. By explaining the innovation process the book reveals the broad scope of MTI and its importance for company survival, growth and sustainability. It describes how MTI has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization. Based on robust analysis, the book provides a wide range of empirical evidence from a huge diversity of case studies, with around fifty case studies newly written for this edition. It analyses MTI in all parts of the world, in companies large and small, and in services, manufacturing, and resource-based business sectors. This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI. It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgraduate and undergraduate level, and is particularly valuable for MBA courses.

Strategy and Communication for Innovation - 2014 - Book Information

Strategy and Communication for Innovation

Nicole Pfeffermann, Tim Minshall, Letizia Mortara
Springer Science & Business Media, 09-Jan-2014 -  482 pages

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Sunday, November 16, 2014

Planning and Organizing HRD Department

PWC Survey 2014
44% of HR personnel say insufficient 2014. 40% say it in 2014
Lack of budget 23% in 2014. 24% in 2013

2013 Survey
Barriers for HRD

Strategic Planning for HRD (Google eBook)
Jerry W. Gilley
American Society for Training and Development, 2007 - Business & Economics - 16 pages

Apply the strategic planning process to your HRD program with the tools and strategies in this Info-line. A flow chart outlines the process and step-by-step guidelines help you develop an environmental analysis, establish goals and objectives, and create an action plan.

Human Resource Development: Today and Tomorrow
Ronald R. Sims
IAP, 01-Jan-2006 - Business & Economics - 339 pages

This book is written with the belief that HRD professionals will continue to learn, change and find ways to reinvent themselves and the profession individually and collectively as we move further into the 21st century. A major point of this book is that HRD will continue to become more and more important to organizational success. And, that in as calls for accountability and bottom line impact continue to rise, HRD professionals will be proactive in demonstrating their value to the organization. The primary audience for this book is practicing HRM and HRD professionals, and other organizational leaders. The book provides tested and proven ideas important to demonstrating the value of HRD. From a practical viewpoint, it is based on actual experience, a strong research base, and accepted practices presented in an easy to read form. A second target audience is students of HRD and HRM who are preparing for careers in this important field. This book will help them develop a solid foundation to the study of HRD practices that are key to HRD success regardless of the type of organization. A third target audience is managers or leaders at all levels of an organization who are increasingly expected to take on HRD responsibilities while also partnering with HRD professionals. It offers these individuals a firsthand look at what they should expect of their HRD functions or areas and how they can encourage HRD professionals in their organizations to be accountable' strategic partners in helping the organization achieve its success by getting the most out of its human capital.

Foundations of Human Resource Development
Richard A. Swanson, Elwood F. Holton
Berrett-Koehler Publishers, 2001 - Business & Economics - 439 pages

Foundations of Human Resource Development is a careful presentation of the basic theory and practice of human resource development (HRD). The book clearly frames and explains HRD in a manner that is useful for beginners and experts. Working definitions and core values derived from the history of HRD and its present challenges are presented.

HRD Innovations: A Case Study From the Finnish Paper Industry
Ville Nurmi
Finnish Institute of Occupational Health, Finland
Paper Presented at the European Conference on Educational Research,
Lahti, Finland 22 - 25 September 1999

Linking HRD Programs with Organizational Strategy: Twelve Case Studies from the Real World of Training
William J. Rothwell
American Society for Training and Development, 1998 -  221 pages
The case studies included in this volume show you how organizations of varied sizes and types have attempted to link human resource development (HRD) efforts-some successfully and others not so successfully-to organizational strategy. Many cases are drawn from U.S. domestic organizations lead you through the best practices.

First article
Linking HRD to Org. Strategy
Many people feel that if only HRD could be effectively linked to the organization's long term strategy, then it would command top management's attention, galvanise management support, and attract additional resources.

a perspective on improving organizations
and people in the paper industry
Robert H. Rouda & Mitchell E. Kusy, Jr.
(C) copyright 1995 by the Technical Association of the Pulp and Paper Industry.
This is the first in a series of articles which originally appeared in Tappi Journal in 1995-96, to introduce methods addressing the development of individuals and organizations through the field of Human Resource Development. (The article has been updated, and is reproduced with permission of the copyright owner.)

BHEL HRD Institute has a budget of Rs. 60 cr in year 2000. It is meant for senior managers of BHEL.

Resource Requirements of HRD

Chapter 16 Planning for HRD

Friday, November 14, 2014

14 November Knowledge History - Science, Engineering and Management

1985, the first discovery of a fullerene was published in the journal Nature by the American chemists Robert F. Curl, Jr. and Richard E. Smalley, and Sir Harold W. Kroto of the University of Sussex, England.

1922 - The BBC officially opened and began its daily domestic radio service broadcasting with the 6:00pm news read by Arthur Burrows from 2LO, Marconi House, London.


Gottfried Wilhem Leibniz (1716) - Mathematician (developed calculus), Logician, Philosopher
Robert Fulton (1765) - Designed and constructed the first successful steam boat Clemont.
Leo Hendrick Baekeland (1863) - Inventor of Bakelite
Edward H White II (1930) - First US Astronaut to walk in space.

Nobel Prize Winners

Sir Frederick Grant Banting (1891) - Physiology - Extraction of hormone insulin

Knowledge History of the Day - Index for the Year

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