Social Media Marketing - Online Book

June 2019

https://marketingland.com/library/social-media-marketing-news

Discover social media marketing

https://learn.fb.com/lessons/discover-social-media-marketing/

Mar 13, 2019

It's Time To Recognize Social Media As The Marketing Marvel It Is

Cal Marshall, Forbes Councils - CommunityVoice

https://www.forbes.com/sites/forbescoachescouncil/2019/03/13/its-time-to-recognize-social-media-as-the-marketing-marvel-it-is/

Dec 27, 2018

5 Major Social Media Marketing Mistakes And How To Overcome Them

Lilach Bullock, Contributor, I write about digital marketing topics, from content to social.

https://www.forbes.com/sites/lilachbullock/2018/12/27/5-major-social-media-marketing-mistakes-and-how-to-overcome-them/#2a475f0157df

June 2014

Social Media Marketing - Introduction

What is Social Media Marketing? - Search Engine Land Article



“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”.
http://www.marketingpilgrim.com/2008/04/social-media-marketing-beginners-guide.html

Five Pillars of Social Media Marketing and Social Media Platforms

How Organizations are Evolving in Social Media Marketing?

Marketing and Social Media


Social Media - New Hybrid Element of the Promotion  Mix
http://lis7490.slis.wayne.edu/Inbound-Marketing-University-at-SLIS/Week12/doc/SocialMediaTheNewHybridElementOfThePromotionMix.pdf

Social Media Marketing - Presentation - VP, Marketing Communcations Line 6
http://faculty.csuci.edu/minder.chen/MIS310/slide/Social%20Media%20Marketing.pdf

How Implementing Social Media Right Way Attracts Customer Loyalty - 2010 Article
http://www.american.edu/soc/communication/upload/Ellie-Brown.pdf



Social Media Day - 30 June

________________________________________________________________

Strategic Planning for Social Media - Work Sheet
http://web.nmsu.edu/~jalmjeld/online_publishing/Strategic_Planning_for_Social_Media_Workbook.pdf

________________________________________________________________

Articles by Narayana Rao 

Social Media

Social Media - How Companies Big and Small are Using it for Marketing

Guerilla Social Media Marketing - Book and Websites - Information and Review

Social Media Marketing - Knol Bulletin Board

Social Media Day Blogging Challenge


_________________________________________________________________

Multicultural World of Social Media Marketing
http://www.american.edu/soc/communication/upload/Whitney-Boggs.pdf

Corporate Trends in Social Media Marketing
http://grove.ufl.edu/~miaoguo/doc/Corporate%20Trends%20in%20Social%20Media%20Marketing.pdf

Social Media Marketing - Legal Pitfalls of Using User Generated Content
http://www.udayton.edu/law/_resources/documents/law_review/social_media_and_marketing.pdf

Social Media Analytics - Insights from Blogs
http://people.cs.uchicago.edu/~vikass/sma-orms2010.pdf

Social Media Presentation by Julie Fox 2011
http://ipm.illinois.edu/ifvn/presentations/agritourism/fox_social.pdf

__________________________________________________________________________

Brand Building in Social Media

Social Media Marketing : How to Build Brand Equity Through Participation In The Social Web

Building Bank's Brand Equity through Social Media - Oracle white paper - 2009
http://www.oracle.com/us/ciocentral/045588-395839.pdf

Social Media and Brand Awareness - Bachelor's Thesis - 2010 - Lulea University of Technology
http://pure.ltu.se/portal/files/31175636/LTU-CUPP-10129-SE.pdf

Powering Brand Equity through Social Media - TCS White paper - 2010
http://www.tcs.com/SiteCollectionDocuments/White%20Papers/MandIS_WhitePaper_Powering_Brand_Equity_Through_Social_Media_08_2010.pdf

________________________________________________________________

Social Media Metrics

Best Social Media Metrics - Conversation, Amplication, Applause, Economic Value by Aninash Kaushik, Google

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Case Studies and Policy Manuals

Madison Area Technical College - Social Media Use Guidelines - 2012
http://matcmadison.edu/files/users/CLWalker4/socialmediamarketingguidelines.pdf

Capstone Project Report - Effectively Incorporating Social Media: A Case Study on Coca Cola - 2011
http://www.american.edu/soc/communication/upload/Laura-Mayes.pdf

How 300 Companies are Using Social Media - Gives the Social Media Presence of Each Company
http://www.ie.edu/microsites/comunicacion/Sem%2014%20diciembre%202009/16316521-300-Case-Studies-of-Social-Media-Marketing.pdf

Case Study for Classroom Discussion: Social Media and the Burger King Brand - 2007
http://www.tuck.dartmouth.edu/cds-uploads/case-studies/pdf/6-0025.pdf


_________________________________________________________________

Research Papers and Conferences

Research Papers on Social Media Marketing - A Collection

Proceedings of Conference on Social Media in Hospitality and Tourism - 2011
Virginia Tech - Pamplin School of Business
http://www.cpe.vt.edu/mpd.htmsocialmedia/htmscialmdia2011procedngs.pdf


_________________________________________________________________


2014

Articles on Social Media Marketing
http://marketingland.com/library/columns/social-media-marketing-column

You Need to Share Again and Again to Catch the Attention of Your Followers on Social Media
15 May 2014
http://marketingland.com/tweet-repeat-power-sharing-sharing-83050



2013


Original Knol - http://knol.google.com/k/narayana-rao/social-media-marketing-knol-book/2utb2lsm2k7a/ 3927


Updated on 2 June 2019, 2 June 2014

Production Management by Theodor Nebl - Book Information

http://books.google.co.in/books?id=lQXZ59cwC1IC&q=


The book has English as well as Dutch language versions. It has preview facility
1016 pages
2002 book

Operations Management in Automotive Industries - 2014 Book Information

http://www.springer.com/engineering/mechanical+engineering/book/978-94-007-7592-3

Springer Publication


TABLE OF CONTENTS
Foreword.- About the author.- Introduction.- Acknowledgements.- 1 Historical Outlines and Industrial Strategies for Automotive Industries.- 1.1 Historical Outlines in Automotive Industries.- 1.2 Strategic Planning of Production Activities.- 1.3 Process Integration and “Make or Buy” Decision Making.- 1.4 Manufacturing Systems’ Set-Up and Location Criteria.- 1.5 Technologies for Materials Applied to Vehicles’ Construction Overview.- 1.6 Sketches for Manufacturing Systems Adopted in Cars Manufacturing.- 1.7 Systems’ Strategical Prerogatives.- 2 From project to product.- 2.1 Standardization Logics and Project Setting Up.- 2.2 Industrialization Process Description.- 2.3 Product/Process Information Technology System.- 2.4 Product Composition Analysis.- 2.5 Product Technical Changes Management.- 3 Manufacturing Engineering and Equipment Efficiency Evaluation.- 3.1 Manufacturing Engineering Planning and Executive Project.- 3.2 Production Capacity Setting.- 3.3 Working Time Analysis Methodologies.- 3.4 Man/Machine Interaction and Standard Working Time Defining.- 3.5 Equipment Times Deployment Diagram.- 3.6 Integrated Production System Introduction.- 3.7 Operative Productivity and Flexibility.- 3.8 Equipment and Machine Loading.- 3.9 Installed Productive Capacity Defining.- 4 Work Analysis and Labour Productivity Evaluation Criteria.- 4.1 Activity Level and Labour Efficiency.- 4.2 Manpower Planning.- 4.3 Working Time Length and Flexibility.- 4.4 Labour Productivity and Improvement Plans.- 4.5 Input Data for Operative Control.- 4.6 Tasks Assignment and Workload Balancing.- 4.7 Production Employees Motivation and Rewarding.- 5 Manufacturing System Management and Maintenance Criteria.- 5.1 Plant Manufacturing System.- 5.2 Equipment Reliability and Maintainability.- 5.3 Maintenance Management.- 5.4 Costs and Maintenance Effectiveness Correlation.- 5.5 General and Complementary Equipment for Production.- 5.6 Tools and Consumables Management.- 5.7 “Total Productive Maintenance” approach.- 6 Logistics and Supply Chain Basics for Automotive Application.- 6.1 Logistics Historical Evolution and Actual Strategies.- 6.2 Logistics Flows in the Supply Chain.- 6.3 Material Handling and Inventory Management Methodologies.- 6.4 Production and Delivery Planning.- 6.5 Logistics Information Technology Systems.- 6.6 Logistics Key Performance Indicators.- 7 Global Purchasing Operations.- 7.1 Purchasing Department’s Role.- 7.2 Purchasing Policies Evolution.- 7.3 Purchasing Marketing and Global Sourcing Policies.- 7.4 Suppliers Network Management.- 7.5 Order Procedure and Cooperation Agreements.- 7.6 Supplying Cost and Purchasing Effectiveness Indicators.- 7.7. “E-Procurement” Techniques.- 8 Quality Management and Continuous Improvement.- 8.1 The “Learning Curve” Concept.- 8.2 Production Ramp Up and Maximum Rate Achievement.- 8.3 Quality Management in Industrial Processes.- 8.4 Quality and Reliability Assurance Techniques in Product Design Phase.- 8.5 “Total Quality Management” and Continuous Improvement Approach.- 9 Value Creation and Final Considerations.- 10 (APPENDIX) Production Management Basics.- 10.1 The Product.- 10.2 Production Systems.- 10.3 Criteria for the Stock and Lots Management.- 10.4 Problems Connected to the Planning Horizon.- 10.5 APP (Aggregated Production Planning).- 10.6 MPS (Master Production Schedule).- 10.7 MRP (Material Requirement Planning).- List of Abbreviations.

Technology Management and Research & Development - Chapter Contents

Technology Management and Research & Development

Authors

• Narayana Rao

Published

All Rights Reserved

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Exported: 26 Nov 2011

Original URL: http://knol.google.com/k/-/-/2utb2lsm2k7a/3353

Collected Articles

          Technology Management - Introduction

• Technology Management - Interesting Web Pages
  

Shop Floor Human Resource Management

It is production who do shop floor human resource management. They are in touch with every employee eight hours or more every day. What is the theory that supports them in their managerial activity.

F.W. Taylor advocated that managers take the responsibility for developing methods of accomplishing the required tasks and for training recruit in those methods. He wanted a foreman in charge of discipline apart from other foremen who look after specific aspects of methods.

Juan López-Cotarelo, Industrial Relations Research Unit, Warwick Business School  points out that line managers play a central role in human resource management. In many organisations, they are charged with myriad HR-related tasks, such as filling out performance appraisal forms, interviewing candidates for employment, making salary increase recommendations and breaking employment-related news –good and bad- to employees.


He also points out that treatment of line managers in the human resource management literature has been at best patchy. The ‘functional’ or ‘micro’ HRM subfield (Wright and Boswell, 2002) has produced knowledge about the role of line managers in the separate HR processes, such as personnel selection and performance appraisals. Most of the work in this subfield however has focused on describing the various ways in which managers can be subject to biases in their decision making. For instance, the personnel selection literature has shown that the behaviour of interviewers influences the performance of applicants (Liden et al., 1993), and that interviewer similarity and affect towards the interviewee is linked to perceived job suitability of the applicant (Howard and Ferris, 1996). Likewise, the performance appraisal literature has devoted much effort to determining the effects of rater affect and rater similarity on performance evaluations (Levy and Williams, 2004) On the ‘macro’ or ‘strategic’ side of the literature (Wright and Boswell, 2002), research has almost universally espoused a research design which has limited attention to line manager actions.

BREWSTER, C. & SODERSTROM, M. 1994. Human resources and line management.
In: BREWSTER, C. & HEGEWISCH, A. (eds.) Policy and practice in European
human resource management : the Price Waterhouse Cranfield survey. London; New York: Routledge.

HOWARD, J. L. & FERRIS, G. R. 1996. The Employment Interview Context: Social and
Situational Influences on Interviewer Decisions. Journal of Applied Social
Psychology, 26, 112-36.

Juan López-Cotarelo, HR discretion: understanding line managers’ role in  Human Resource Management 

Juan López-Cotarelo, Industrial Relations Research Unit, Warwick Business School 

http://www2.warwick.ac.uk/fac/soc/wbs/research/irru/publications/recentconf/juan_-_edw_-_lest.pdf

LEVY, P. E. & WILLIAMS, J. R. 2004. The Social Context of Performance Appraisal: A 

Review and Framework for the Future. Journal of Management, 30, 881-905. 

LIDEN, R. C., MARTIN, C. L. & PARSONS, C. K. 1993. Interviewer and applicant 

behaviors in employment interviews. Academy of Management Journal, 36, 372-

86.

WRIGHT, P. M. & BOSWELL, W. R. 2002. Desegregating HRM: a review and
synthesis of micro and macro human resource management research. Journal of
Management, 28, 247-76. 

Manufacturing Management - History

Manufacturing management came into existence only after the development of factory system. Large number of people were employed in armies, church activities and construction activities before. But large number of people were not employed in manufacturing activities till the emergence of factory system of production which employed machines driven by steam and hydraulic power.

The series of events that resulted in factory system occurred largely in England during 1770 to early 1800. Eight inventions were responsible for this.

1. Hargreaves'  Spinning Jenny
2. Arkwright's Water Frame
3. Crompton's Mule
4. Cartwrights's Power Loom
5. Watt's Steam Engine
6. Berthollet's Chlorine Bleaching Process
7. Maudslay's Screw-Cutting Lathe
8. Interchangeable Manufacture

Source; Manufacturing Organization and Management, Fourth Edition,
Harold Amrine, John A. Ritchey, Oliver S. Helley



Charles Babbage

The work of Charles Babbage, On the Economy of Machinery in Manufacturing can be cited as the first book related to manufacturing management.

Frederick W. Taylor

Taylor's paper on "A Piece Rate System" dealth with payments to workers of factories. His paper "Shop Management" published in 1903 is totally devoted to manufacturing management. He published "The Principles of Scientific Management" in 1911 and this is also a contribution in the area of manufacturing management.

Manufacturing Management - Knol Book

Links have to be changed to blog posts from knol links

Chapters

Preface

1. Introduction

2. Manufacturing Strategy - Critical Decisions in Manufacturing System Design and Operation

3. Effectiveness and Efficiency

4. Decision Making - Foundations and Methods

5. Product - Selection, Design and Development or Purchase of Design

6. Manufacturing Process Design or Purchase of Technology

7. Manufacturing Facility - Location and Capacity Decisions

8. Manufacturing Facility Planning

9. Work-in Process Inventory Decisions

10. Supply Chain Design

11. Inspection Methods Design

12. Maintenance Methods Design

13. Jobs Design

14. Information Systems Design

15. System Efficiency Engineering

16. Project Management of Plant Construction and Starting

17. Human Resource - Recruitment and Training

18. Human Effort Engineering

19. Production Planning and Control - Introduction

20. Forecasting

21. Aggregate Inventory Management and Aggregate Planning (new link)

22. Capacity Decision for Medium Term - One to Three Years

23. Planning and Controlling Input - Loading and Scheduling

24. Controlling Output

25. Monitoring PPC System and Improvement

26. Total Quality Management

27. Total Productive Maintenance

28. Total Industrial Engineering

29. Total Cost Management

30. Human Resource Management - Capability,  Morale and Motivation

31. ERP Systems and Manufacturing Management

32. Management Audit of Manufacturing Management Function

33. Technology Management and Research & Development

34. Recent Research Results in the area of Manufacturing Management

35. Manufacturing Management - Bibliography

Original knol - http://knol.google.com/k/narayana-rao/manufacturing-management-knol-book/2utb2lsm2k7a/ 3294

Total Cost Management - Chapter Contents

Total Cost Management

Authors

• Narayana Rao

Published

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Last edited: 23 Nov 2010

Exported: 26 Nov 2011

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Collected Knols

• Manufacturing Cost Deployment - Introduction
  
• Cost Management - Interesting Web Pages
  Part of Manufacturing Management - Knol Book
• Cost Management - Planning and Control of Costs
  Cost Management - Concept
• Kaizen Costing and Kaizen Cost Management
  Strategic Cost Management Course Articles
• Cost Management - The Process
  
• Strategic Cost Management
  

Bibliography

Heineken's Total Cost Management Program and Results

http://www.businessweek.com/news/2012-02-16/heineken-beats-estimates-and-sets-cost-goal-boosting-shares.html

Improving Cost and Cash Management - Heineken Group CFO Rene Hooft Gaftland

http://www.the-financedirector.com/features/featurefde-june-2012-breakfast-briefing-amsterdam-renee-hooft-graafland-heineken/

Special Issue on Total Cost Management -  Management Accountant - July 2011

http://www.myicwai.com/manacc/Jul11.pdf

Strategic Cost Management for Steel Companies - 2007 Report - Deloitte

http://www.deloitte.com.br/publicacoes/2007/MFG.Strategic_cost_management_for_steel_companies.pdf

HRM Issues in Manufacturing Organizations - Interesting Web Pages

Authors

• Narayana Rao

Published

Creative Commons Attribution 3.0 License

Version 3

Last edited: 20 Nov 2010

Exported: 26 Nov 2011

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Contemporary Manufacturing and Work Place Relations
Introductory chapter of a book
http://fds.oup.com/www.oup.co.uk/pdf/0-19-924043-4.pdf

Quality improvement in manufacturing through human performance enhancement,
 Integrated Manufacturing Systems  2000
http://utminers.utep.edu/apennathur/papers/ergoinmanufac/qualityhumanperfor.pdf

Human Resource Management - Capability, Morale and Motivation - Chapter Contents

Human Resource Management - Capability, Morale and Motivation

Authors

• Narayana Rao

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Last edited: 20 Nov 2010

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Original URL: http://knol.google.com/k/-/-/2utb2lsm2k7a/3349

Collected Knols

• HRM Issues in Manufacturing Organizations - Interesting Web Pages
  

ERP Systems and Manufacturing Management - Chapter Contents

ERP Systems and Manufacturing Management

Authors

• Narayana Rao

Published

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Last edited: 17 Nov 2010

Exported: 26 Nov 2011

Original URL: http://knol.google.com/k/-/-/2utb2lsm2k7a/3295

Chapter of Manufacturing Management - Knol Book

Collected Knols

• Enterprise Resource Planning (ERP) – Manufacturing Resource Planning
  Manufacturing Planning and Control Revision Article Series
• FROM AVAILABLE-TO-PROMISE TO PROFITABLE-TO-PROMISE
  How SCM Enhances and Extends the “To-Promise” functionality of ERP
• Enterprise Resource Planning
  

Audit of Manufacturing System and Functioning - Interesting Web Pages

Knol of Manufacturing Management - Knol Book

Authors

• Narayana Rao

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Last edited: 28 Nov 2010

Exported: 26 Nov 2011

Original URL: http://knol.google.com/k/-/-/2utb2lsm2k7a/3409

 

 

Production Responsiveness Audit

http://www.ifm.eng.cam.ac.uk/automation/publications/papers/poms-paper301101.pdf

 

Manufacturing Audit to Improve Quality Performance, 2007

http://www.efrmanagement.com/products/pub1.pdf

Management Audit of Manufacturing Management Function

Authors

• Narayana Rao

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Exported: 26 Nov 2011

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Collected Knols

• Audit of Manufacturing System and Functioning - Interesting Web Pages
  Knol of Manufacturing Management - Knol Book

Technology Management - Interesting Web Pages

Society for Technology Management, International Journal of Innovation and Technology Management (IJITM), Elements of Strategic Technology Management

Authors

• Narayana Rao

Published

Creative Commons Attribution 3.0 License

Version 4

Last edited: 21 Aug 2011

Exported: 26 Nov 2011

Original URL: http://knol.google.com/k/-/-/2utb2lsm2k7a/3352

Society for Technology Management
http://www.stemglobal.org/

International Journal of Innovation and Technology Management (IJITM)
http://www.worldscinet.com/ijitm/
Articles available for online download

Elements of Strategic Technology Management
Dissertation, 2010
Kari Sahlman
University of OULU
http://herkules.oulu.fi/isbn9789514262500/isbn9789514262500.pdf

Manufacturing Systems Design and Management - Interesting Web Pages

Authors

• Narayana Rao

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Last edited: 28 Nov 2010

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The role of product architecture in the manufacturing firm

Karl Ulrich, 1995

http://opim-sky.wharton.upenn.edu/~ulrich/documents/ulrich-architecture.pdf

 

The Economomics of Modern Manufacturing

Paul Milgrom, John Roberts, 1990

http://www.cui-zy.cn/Recommended/New/MilgromFlexi.pdf

 

 

 

Wickham Skinner, Manufacturing - The MIssing Link in Corporate Stratgey, 1969

http://pessoas.feb.unesp.br/vagner/files/2009/02/Aula-2_2010_Skinner-1969-HBR.pdf

Recent Research Results in the area of Manufacturing Management

Authors

• Narayana Rao

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Collected Knols

• Manufacturing Systems Design and Management - Interesting Web Pages
  

Manufacturing Management - Bibliography

Chapter of Manufacturing Management - Knol Book

Authors

• Narayana Rao

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Last edited: 29 Nov 2010

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Original URL: http://knol.google.com/k/-/-/2utb2lsm2k7a/3415

Collected Knols

• Operations Management for Competitive Advantage, 10/e
  Operations Management, Chase et al. Book Information, Review and Summary of Chapters for Revision
• Theory Building and Research in Operations Management - Bibliography
  
• Knol Authors - Operations/Production Management
  
• Manufacturing Management - Books - Bibliography
  

Toyota Production System

Toyota Production System -  Basic Handbook
http://www.artoflean.com/files/Basic_TPS_Handbook_v1.pdf

Manufacturing Management - Knowledge and Skills Development - Bibliograpy

2011

Manufacturing Skills Australia - A Report in January 2011
http://www.det.act.gov.au/__data/assets/pdf_file/0009/188739/S8_Manufacturing_incl_Automotive.pdf
Manufacturing skills Austria is the National body responsible for National skill development in the area of manufacturing

2003

Management Development Needs in Manufacturing SMEs - A Empirical Assessment
UK SMEs
http://www.ribm.mmu.ac.uk/wps/papers/03-16.pdf

Manufacturing Management Education and Skill Development - The National and Global Scope

Manufacturing Management - Strategic and Tactical Dimensions

Manufacturing Management has strategic and tactical dimensions at Global, National, Federal Unit and Local Levels.

Planning

Planning involves selection of industries to promote and discourage at Global, National and lower regional levels.

At individual corporate and business levels, it involves selection of industries and products to produce and distribute.

Manpower Education and Training

Manpower education and training responsibility is on corporate bodies or sovereign bodies at all levels. Manufacturing manpower is to be educated and trained in technical skills, managerial skills and citizenship skills as well as social skills and living skills

Manufacturing Management - Line and Staff

Line Management as well as Staff Services in Manufacturing Management need to be planned.

Industrial engineering, Ergonomics, Safety Engineering and Management, Reliability Engineering and Management are some of the important staff services which are to be planned for as a part of manufacturing management education development.