Wednesday, February 20, 2013

22 February Knowledge History - Science, Engineering and Management

Digital Marketing Skills and Competencies

Digital Advertising Tips - Koichiro Shima of Hakuhodo Kettle, Tokyo and Yasuharu Sasaki, Executive Creative Director, Dentsu Network, New York

1. Design the Unique Experience
2. Be a facilitator and allow the people to discover the message
3. Be flexible and tune the contents any time.
4. It is still not technology, but the creative idea that attracts audience - forget digital
5. Make new profits for clients,spikes-asia-2012-japanese-rivals-join-hands-to-share-digital-advertising-tips.aspx

Microsoft defines digital marketing competencies and provides training and education.

Friday, February 15, 2013

Designing Marketing Channels

Every Business Managers for a full business or a functional component of a business must understand what customer wants and design a system that delivers the customer's requirement at profit. Therefore design of each and every component or subsystem of a business organization is important topic.

A sample chapter given Pearson on Designing and Managing Integrated Marketing Channels

from the book by Kotler and Keller