Thursday, January 26, 2017

Design Thinking for Managers

Design Thinking can do for organic growth and innovation what TQM did for quality.

10 tools that you can combine with traditional business thinking that will enhance your ability to profitably grow your business.

10 Tools


Journey Mapping

Value Chain Analysis

Mind Mapping

Brain Storming

Concept Development

Assumption Testing

Rapid Prototyping

Customer Cocreation

Learning Launch


Ten tools to help managers to think creatively - Jeanne Liedtka

Design Thinking - Talk by Jeanne Liedtka



Designing for Growth: A Design Thinking Tool Kit for Managers

Jeanne Liedtka, Tim Ogilvie
Columbia University Press, 2011 - Business & Economics - 227 pages

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Google Book Link

Jeanne Liedtka, "Learning to use design thinking tools for successful innovation", Emerald 39, (2011)

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The Highs and Lows of Design Thinking

Why design thinking doesn't work in schools

Updated 29 January 2017, 30 August 2013

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