Ryohin Keikaku Co.,Ltd. (株式会社良品計画 Kabushiki-gaisha Ryōhin Keikaku?) (TYO: 7453), or Muji (無印良品 Mujirushi Ryōhin?) is a Japanese retail company which sells a wide variety of household and consumer goods.
Muji unique points are its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.
The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.