Digital Advertising Tips - Koichiro Shima of Hakuhodo Kettle, Tokyo and Yasuharu Sasaki, Executive Creative Director, Dentsu Network, New York
1. Design the Unique Experience
2. Be a facilitator and allow the people to discover the message
3. Be flexible and tune the contents any time.
4. It is still not technology, but the creative idea that attracts audience - forget digital
5. Make new profits for clients
Microsoft defines digital marketing competencies and provides training and education.