Every Business Managers for a full business or a functional component of a business must understand what customer wants and design a system that delivers the customer's requirement at profit. Therefore design of each and every component or subsystem of a business organization is important topic.
A sample chapter given Pearson on Designing and Managing Integrated Marketing Channels
from the book by Kotler and Keller
http://wps.pearsoncustom.com/wps/media/objects/2426/2484677/MKT101_Ch13.pdf
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