Friday, February 15, 2013

Designing Marketing Channels

Every Business Managers for a full business or a functional component of a business must understand what customer wants and design a system that delivers the customer's requirement at profit. Therefore design of each and every component or subsystem of a business organization is important topic.

A sample chapter given Pearson on Designing and Managing Integrated Marketing Channels

from the book by Kotler and Keller

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