Marketing isn’t about “pushing people’s thoughts and actions. It’s about amplification, helping what’s already happening grow faster.” Mark Bonchek and Cara France
Marketing Can No Longer Rely on the Funnel
7 May 2014
Yes, Marketing first finds out what customers need and participates in new product development. As the product is introduced in the market, it finds out whether the customer has accepted the product and whether now the need became a want for the product supplied by the company. In this exercise, marketing will determine which products will have a marketing communication push. So marketing does push people's thoughts. But if people accept a product, it amplifies the demand through marketing communications and making more people aware of the product, its features and benefits. Marketing also creates the marketing channels.