The rise of social media in digital media increased the importance of influencer marketiing. Influencer marketing is a textbook topic. But its importance is growing now because marketer can see the role of influencers more clearly and can also locate influncers more easily in the social media and digital media. Market research agencies can prepare lists of influncers in various product categories and provide them to marketers. Contacting influencers also is possible through online contact. Thus the cost of influencer marketing has come down.
http://www.forbes.com/sites/kylewong/2014/09/10/the-explosive-growth-of-influencer-marketing-and-what-it-means-for-you/
Influencing the influencer
How do you make him use your product, like it, use it and write about it?
http://www.forbes.com/sites/johnrampton/2014/09/06/how-to-built-an-amazing-team-of-contributing-writers-on-a-budget-of-zero/
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