Monday, February 6, 2012
The Holistic Marketing Concept - Concept Summary
Holistic marketing recognizes that there are many variables and activities related to these variable that matter in marketing and therefore a broad integrative perspective is often necessary.
Kotler and Keller highlighted four components of holistic marketing.
Relationship marketing
Integrated marketing
Internal marketing
Social responsibility marketing.
Marketing Management, 14th Edition, Philip Kotler - Book Information, Review, Concept and Chapter Summaries
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