Tuesday, February 7, 2012

Social Responsibility Marketing - Concept Brief

Social responsibility of marketing function requires that marketers carefully consider the role that they are playing and could play in terms of social welfare. Are they doing marketing "meeting needs profitably" in the best interests of consumers and society?

Socia responsibility marketing concept calls upon marketers to build social and ethical considerations into their marketing practices.


Marketing Management, Kotler and Keller, 12th Edition.

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