June 2019
Discover social media marketing
Mar 13, 2019
It's Time To Recognize Social Media As The Marketing Marvel It Is
Cal Marshall, Forbes Councils - CommunityVoice
Dec 27, 2018
5 Major Social Media Marketing Mistakes And How To Overcome Them
Lilach Bullock, Contributor, I write about digital marketing topics, from content to social.
June 2014
Social Media Marketing - Introduction
What is Social Media Marketing? - Search Engine Land Article
“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”.
http://www.marketingpilgrim.com/2008/04/social-media-marketing-beginners-guide.html
Five Pillars of Social Media Marketing and Social Media Platforms
How Organizations are Evolving in Social Media Marketing?
Marketing and Social Media
Social Media - New Hybrid Element of the Promotion Mix
http://lis7490.slis.wayne.edu/Inbound-Marketing-University-at-SLIS/Week12/doc/SocialMediaTheNewHybridElementOfThePromotionMix.pdf
Social Media Marketing - Presentation - VP, Marketing Communcations Line 6
http://faculty.csuci.edu/minder.chen/MIS310/slide/Social%20Media%20Marketing.pdf
How Implementing Social Media Right Way Attracts Customer Loyalty - 2010 Article
http://www.american.edu/soc/communication/upload/Ellie-Brown.pdf
Social Media Day - 30 June
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Strategic Planning for Social Media - Work Sheet
http://web.nmsu.edu/~jalmjeld/online_publishing/Strategic_Planning_for_Social_Media_Workbook.pdf
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Articles by Narayana Rao
Social Media Marketing - Knol Bulletin Board
Social Media Day Blogging Challenge
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Multicultural World of Social Media Marketing
http://www.american.edu/soc/communication/upload/Whitney-Boggs.pdf
Corporate Trends in Social Media Marketing
http://grove.ufl.edu/~miaoguo/doc/Corporate%20Trends%20in%20Social%20Media%20Marketing.pdf
Social Media Marketing - Legal Pitfalls of Using User Generated Content
http://www.udayton.edu/law/_resources/documents/law_review/social_media_and_marketing.pdf
Social Media Analytics - Insights from Blogs
http://people.cs.uchicago.edu/~vikass/sma-orms2010.pdf
Social Media Presentation by Julie Fox 2011
http://ipm.illinois.edu/ifvn/presentations/agritourism/fox_social.pdf
Social Media Day Blogging Challenge
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Multicultural World of Social Media Marketing
http://www.american.edu/soc/communication/upload/Whitney-Boggs.pdf
Corporate Trends in Social Media Marketing
http://grove.ufl.edu/~miaoguo/doc/Corporate%20Trends%20in%20Social%20Media%20Marketing.pdf
Social Media Marketing - Legal Pitfalls of Using User Generated Content
http://www.udayton.edu/law/_resources/documents/law_review/social_media_and_marketing.pdf
Social Media Analytics - Insights from Blogs
http://people.cs.uchicago.edu/~vikass/sma-orms2010.pdf
Social Media Presentation by Julie Fox 2011
http://ipm.illinois.edu/ifvn/presentations/agritourism/fox_social.pdf
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Brand Building in Social Media
http://www.oracle.com/us/ciocentral/045588-395839.pdf
Social Media and Brand Awareness - Bachelor's Thesis - 2010 - Lulea University of Technology
http://pure.ltu.se/portal/files/31175636/LTU-CUPP-10129-SE.pdf
Powering Brand Equity through Social Media - TCS White paper - 2010
http://www.tcs.com/SiteCollectionDocuments/White%20Papers/MandIS_WhitePaper_Powering_Brand_Equity_Through_Social_Media_08_2010.pdf
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Social Media Metrics
Best Social Media Metrics - Conversation, Amplication, Applause, Economic Value by Aninash Kaushik, Google
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Case Studies and Policy Manuals
Madison Area Technical College - Social Media Use Guidelines - 2012
http://matcmadison.edu/files/users/CLWalker4/socialmediamarketingguidelines.pdf
Capstone Project Report - Effectively Incorporating Social Media: A Case Study on Coca Cola - 2011
http://www.american.edu/soc/communication/upload/Laura-Mayes.pdf
How 300 Companies are Using Social Media - Gives the Social Media Presence of Each Company
http://www.ie.edu/microsites/comunicacion/Sem%2014%20diciembre%202009/16316521-300-Case-Studies-of-Social-Media-Marketing.pdf
Case Study for Classroom Discussion: Social Media and the Burger King Brand - 2007
http://www.tuck.dartmouth.edu/cds-uploads/case-studies/pdf/6-0025.pdf
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Research Papers and Conferences
Research Papers on Social Media Marketing - A Collection
Proceedings of Conference on Social Media in Hospitality and Tourism - 2011
Virginia Tech - Pamplin School of Business
http://www.cpe.vt.edu/mpd.htmsocialmedia/htmscialmdia2011procedngs.pdf
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2014
Articles on Social Media Marketing
http://marketingland.com/library/columns/social-media-marketing-column
You Need to Share Again and Again to Catch the Attention of Your Followers on Social Media
15 May 2014
http://marketingland.com/tweet-repeat-power-sharing-sharing-83050
2013
Original Knol - http://knol.google.com/k/narayana-rao/social-media-marketing-knol-book/2utb2lsm2k7a/ 3927
Updated on 2 June 2019, 2 June 2014
