June 2019
Discover social media marketing
Mar 13, 2019
It's Time To Recognize Social Media As The Marketing Marvel It Is
Cal Marshall, Forbes Councils - CommunityVoice
Dec 27, 2018
5 Major Social Media Marketing Mistakes And How To Overcome Them
Lilach Bullock, Contributor, I write about digital marketing topics, from content to social.
June 2014
Social Media Marketing - Introduction
What is Social Media Marketing? - Search Engine Land Article
“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”.
http://www.marketingpilgrim.com/2008/04/social-media-marketing-beginners-guide.html
Five Pillars of Social Media Marketing and Social Media Platforms
How Organizations are Evolving in Social Media Marketing?
Marketing and Social Media
Social Media - New Hybrid Element of the Promotion Mix
http://lis7490.slis.wayne.edu/Inbound-Marketing-University-at-SLIS/Week12/doc/SocialMediaTheNewHybridElementOfThePromotionMix.pdf
Social Media Marketing - Presentation - VP, Marketing Communcations Line 6
http://faculty.csuci.edu/minder.chen/MIS310/slide/Social%20Media%20Marketing.pdf
How Implementing Social Media Right Way Attracts Customer Loyalty - 2010 Article
http://www.american.edu/soc/communication/upload/Ellie-Brown.pdf
Social Media Day - 30 June
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Strategic Planning for Social Media - Work Sheet
http://web.nmsu.edu/~jalmjeld/online_publishing/Strategic_Planning_for_Social_Media_Workbook.pdf
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Articles by Narayana Rao
Social Media Marketing - Knol Bulletin Board
Social Media Day Blogging Challenge
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Multicultural World of Social Media Marketing
http://www.american.edu/soc/communication/upload/Whitney-Boggs.pdf
Corporate Trends in Social Media Marketing
http://grove.ufl.edu/~miaoguo/doc/Corporate%20Trends%20in%20Social%20Media%20Marketing.pdf
Social Media Marketing - Legal Pitfalls of Using User Generated Content
http://www.udayton.edu/law/_resources/documents/law_review/social_media_and_marketing.pdf
Social Media Analytics - Insights from Blogs
http://people.cs.uchicago.edu/~vikass/sma-orms2010.pdf
Social Media Presentation by Julie Fox 2011
http://ipm.illinois.edu/ifvn/presentations/agritourism/fox_social.pdf
Social Media Day Blogging Challenge
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Multicultural World of Social Media Marketing
http://www.american.edu/soc/communication/upload/Whitney-Boggs.pdf
Corporate Trends in Social Media Marketing
http://grove.ufl.edu/~miaoguo/doc/Corporate%20Trends%20in%20Social%20Media%20Marketing.pdf
Social Media Marketing - Legal Pitfalls of Using User Generated Content
http://www.udayton.edu/law/_resources/documents/law_review/social_media_and_marketing.pdf
Social Media Analytics - Insights from Blogs
http://people.cs.uchicago.edu/~vikass/sma-orms2010.pdf
Social Media Presentation by Julie Fox 2011
http://ipm.illinois.edu/ifvn/presentations/agritourism/fox_social.pdf
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Brand Building in Social Media
http://www.oracle.com/us/ciocentral/045588-395839.pdf
Social Media and Brand Awareness - Bachelor's Thesis - 2010 - Lulea University of Technology
http://pure.ltu.se/portal/files/31175636/LTU-CUPP-10129-SE.pdf
Powering Brand Equity through Social Media - TCS White paper - 2010
http://www.tcs.com/SiteCollectionDocuments/White%20Papers/MandIS_WhitePaper_Powering_Brand_Equity_Through_Social_Media_08_2010.pdf
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Social Media Metrics
Best Social Media Metrics - Conversation, Amplication, Applause, Economic Value by Aninash Kaushik, Google
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Case Studies and Policy Manuals
Madison Area Technical College - Social Media Use Guidelines - 2012
http://matcmadison.edu/files/users/CLWalker4/socialmediamarketingguidelines.pdf
Capstone Project Report - Effectively Incorporating Social Media: A Case Study on Coca Cola - 2011
http://www.american.edu/soc/communication/upload/Laura-Mayes.pdf
How 300 Companies are Using Social Media - Gives the Social Media Presence of Each Company
http://www.ie.edu/microsites/comunicacion/Sem%2014%20diciembre%202009/16316521-300-Case-Studies-of-Social-Media-Marketing.pdf
Case Study for Classroom Discussion: Social Media and the Burger King Brand - 2007
http://www.tuck.dartmouth.edu/cds-uploads/case-studies/pdf/6-0025.pdf
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Research Papers and Conferences
Research Papers on Social Media Marketing - A Collection
Proceedings of Conference on Social Media in Hospitality and Tourism - 2011
Virginia Tech - Pamplin School of Business
http://www.cpe.vt.edu/mpd.htmsocialmedia/htmscialmdia2011procedngs.pdf
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2014
Articles on Social Media Marketing
http://marketingland.com/library/columns/social-media-marketing-column
You Need to Share Again and Again to Catch the Attention of Your Followers on Social Media
15 May 2014
http://marketingland.com/tweet-repeat-power-sharing-sharing-83050
2013
Original Knol - http://knol.google.com/k/narayana-rao/social-media-marketing-knol-book/2utb2lsm2k7a/ 3927
Updated on 2 June 2019, 2 June 2014
Thanks for sharing this useful info.keep updating same way.
ReplyDeleteCheers,
Ramesh Roy
Digital Marketing Agency Canada
Social Media is universe right now. If anybody wants to be known in this planet. He/she should take this platform. And we our one of the Best Social Media Agency in Delhi. We handle all kind of Social Media Marketing
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