Monday, June 2, 2014

Social Media Marketing - Online Book

Social Media Marketing - Introduction


What is Social Media Marketing? - Search Engine Land Article



“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”.
http://www.marketingpilgrim.com/2008/04/social-media-marketing-beginners-guide.html

Five Pillars of Social Media Marketing and Social Media Platforms

How Organizations are Evolving in Social Media Marketing?

Marketing and Social Media


Social Media - New Hybrid Element of the Promotion  Mix
http://lis7490.slis.wayne.edu/Inbound-Marketing-University-at-SLIS/Week12/doc/SocialMediaTheNewHybridElementOfThePromotionMix.pdf

Social Media Marketing - Presentation - VP, Marketing Communcations Line 6
http://faculty.csuci.edu/minder.chen/MIS310/slide/Social%20Media%20Marketing.pdf

How Implementing Social Media Right Way Attracts Customer Loyalty - 2010 Article
http://www.american.edu/soc/communication/upload/Ellie-Brown.pdf



Social Media Day - 30 June

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Strategic Planning for Social Media - Work Sheet
http://web.nmsu.edu/~jalmjeld/online_publishing/Strategic_Planning_for_Social_Media_Workbook.pdf

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Articles by Narayana Rao 




Social Media Marketing - Knol Bulletin Board

Social Media Day Blogging Challenge


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Multicultural World of Social Media Marketing
http://www.american.edu/soc/communication/upload/Whitney-Boggs.pdf

Corporate Trends in Social Media Marketing
http://grove.ufl.edu/~miaoguo/doc/Corporate%20Trends%20in%20Social%20Media%20Marketing.pdf

Social Media Marketing - Legal Pitfalls of Using User Generated Content
http://www.udayton.edu/law/_resources/documents/law_review/social_media_and_marketing.pdf

Social Media Analytics - Insights from Blogs
http://people.cs.uchicago.edu/~vikass/sma-orms2010.pdf

Social Media Presentation by Julie Fox 2011
http://ipm.illinois.edu/ifvn/presentations/agritourism/fox_social.pdf

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Brand Building in Social Media


Building Bank's Brand Equity through Social Media - Oracle white paper - 2009
http://www.oracle.com/us/ciocentral/045588-395839.pdf

Social Media and Brand Awareness - Bachelor's Thesis - 2010 - Lulea University of Technology
http://pure.ltu.se/portal/files/31175636/LTU-CUPP-10129-SE.pdf

Powering Brand Equity through Social Media - TCS White paper - 2010
http://www.tcs.com/SiteCollectionDocuments/White%20Papers/MandIS_WhitePaper_Powering_Brand_Equity_Through_Social_Media_08_2010.pdf

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Social Media Metrics

Best Social Media Metrics - Conversation, Amplication, Applause, Economic Value by Aninash Kaushik, Google

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Case Studies and Policy Manuals

Madison Area Technical College - Social Media Use Guidelines - 2012
http://matcmadison.edu/files/users/CLWalker4/socialmediamarketingguidelines.pdf

Capstone Project Report - Effectively Incorporating Social Media: A Case Study on Coca Cola - 2011
http://www.american.edu/soc/communication/upload/Laura-Mayes.pdf

How 300 Companies are Using Social Media - Gives the Social Media Presence of Each Company
http://www.ie.edu/microsites/comunicacion/Sem%2014%20diciembre%202009/16316521-300-Case-Studies-of-Social-Media-Marketing.pdf

Case Study for Classroom Discussion: Social Media and the Burger King Brand - 2007
http://www.tuck.dartmouth.edu/cds-uploads/case-studies/pdf/6-0025.pdf


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Research Papers and Conferences

Research Papers on Social Media Marketing - A Collection

Proceedings of Conference on Social Media in Hospitality and Tourism - 2011
Virginia Tech - Pamplin School of Business
http://www.cpe.vt.edu/mpd.htmsocialmedia/htmscialmdia2011procedngs.pdf


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2014

Articles on Social Media Marketing
http://marketingland.com/library/columns/social-media-marketing-column

You Need to Share Again and Again to Catch the Attention of Your Followers on Social Media
15 May 2014
http://marketingland.com/tweet-repeat-power-sharing-sharing-83050



2013


Original Knol - http://knol.google.com/k/narayana-rao/social-media-marketing-knol-book/2utb2lsm2k7a/ 3927

1 comment:

  1. Thanks for sharing this useful info.keep updating same way.
    Cheers,
    Ramesh Roy
    Digital Marketing Agency Canada

    ReplyDelete