Friday, April 13, 2012

Social Media - An Exploration - July 2011

Knol New Year Greetings

About Social Media

"What makes someone an amateur isn't the absence of money; it's the absence of traditional credentials." 
 "Carefully checked sources and consistent editorial guidelines are key differences between most professional and amateur content."  "Both bring value. The latter brings quickness and a personal viewpoint and the former provides analysis and consistent quality. " 
The mergers between traditional media companies and user-generated sites are indications of where Internet content is headed, say experts at Wharton. The reality is that consumers will use and appreciate both.
There are leaders in social media. Blogger, Wordpress, Windows Live, Facebook, Myspace, Wikipedia, and Hi5. Many more are trying to get into more focused and local social media space.

Contributors to Social Media Sites

At our writers (aka Guides) include 20 MDs, 11 PhDs, 99 with Masters of other advanced degrees, 68 with professional certification, 336 with significant professional experience, and authors of more than 150 books or other significant published work, credentials are only part of the story. Michael Daecher, SVP Content, on 20 March 2008 in a comment in the Wharton Article on Experts versus Amateurs, User generated media versus professional media.
On Knol around 150 professors of reputed institutions are contributing. Number of doctors have contributed.

Essential Guide to Social Media
A Report on Public Media
Public Media 2.0: Dynamic, Engaged Publics
by Jessica Clark Director, Future of Public Media Project
Pat Aufderheide Director, Center for Social Media
Social Media versus Professional Media: who will win?
Social Networks
Boyd and Ellison define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.
An essay on Crowed Sourced Translation of Facebook into Spanish

Use of Social Media by Reputed Organizations



Scott Monty, Head of Social Media, Ford
A pioneer in social media use by an enterprise, Scott Monty is literally the face of Ford Motor Co. on Twitter, Facebook, and his own social media marketing blog. After a year on the job at Ford, Monty shares some insights, lessons learned, and tips for enterprises looking to derive returns from social media.
Ford has amassed more than 5,000 posts based on its social media press releases, 1.2 million views on its YouTube videos, over 20,000 Followers on its various Twitter accounts, and 27,000 fans on its Ford Motor Company Facebook page (13/4/2009). (
User Generated Content is being Displayed in Public Places

Social Media Lists

Categorized list of social media
Top Social Media Sites (100 with alexa rank)
233 Social Media Sites for Marketing Your Blog

Related Knols

Original knol - 1887

No comments:

Post a Comment