Management Theory Articles and Concepts Directory (Ma to Mz)

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Marketing Management Theory Articles Directory

Marketing Concept - Kotler

Planning in the Marketing Process

Marketing Strategy - Marketing Process - Kotler's Description

Scanning of Environment for Marketing Ideas and Decisions
Revised Article: Scanning the Marketing Macroenvironment - Philip Kotler's Book Chapter Summary

Marketing Strategy - Differentiating and Positioning the Market Offering

Management of Marketing Department and Function

Determinants of Customer Satisfaction and Loyalty

Marketing Research and Market Demand Forecasting

Consumer Behavior

Analysis of Consumer Markets

Organizational Buying Processes and Buying Behavior

Market Segmentation and Selection of Target Segments

Branding Strategy and Brand Equity

Brand Positioning

Analyzing Competitors

Strategy of Market Leader

Marketing Strategies for Challenger Firms

Competitive Strategies for Followers and Nichers

Managing Product Lines and Brands

Marketing Strategy for New Industry Products

Marketing Management for Service Firms

Pricing Strategy and Tactics

Marketing Channel Management – Important Issues

Managing Wholesaling and Retailing Network

Marketing Logistics

Integrated Marketing Communication - Kotler and Keller Chapter Summary

Marketing Communication: Channels and Promotion Tools

Advertising

Sales Promotion

Marketing Public Relations

Sales Process and Sales Training

Direct Marketing

Online Marketing

Marketing and New Product Development

International and Global Marketing

Sales Force Management

Developing Enterprisewide or Company Wide Marketing Orientation

Management of Marketing Department and Function



Directory of Management Concepts

• M
• Management
• Management accounting
• Management audit 
•  Management principles
  Management Scholars and Thinkers
•  Management training
•  Manager inventory
• Manager performance record
• Managerial effectiveness
• Managerial quality
• Managerial skills
• Marginal analysis

  Marketing Strategy - Marketing Process - Kotler's Description
  Markets and Economic Efficiency - Review Notes  (only questions to be discussed are in the note.)
  Market Logistics
• Materialism

  Methods Efficiency Engineering
• Military organization
• Morale

  Moral Standards and Moral Judgments – Approaches
  Motion Study - Human Effort Engineering
• Motivation
• Multiple Intelligences 

Management of Risk - Principles and Concepts - HM Treasury 2004

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Updated on 28 May 2019, 24 January 2012