Use of London Olympics for Advertising, Business and Marketing

http://www.london2012.com/business/advertising-and-trading-regulations/

Olympics for Marketing - Concept, Issues and Challenges - Articles

Using Olympics for Marketing - CIM Note
http://www.cim.co.uk/filestore/resources/factfiles/marketingtheolympics.pdf

http://www.bbc.co.uk/news/magazine-18182541


http://www.thetourismbusiness.com/documents/HospitalityReview.pdf


Brand Republic Olympics 2012 Marketing Related Articles
http://www.brandrepublic.com/go/olympics2012/



Best Olympic Marketing Campaign Selections

Three campaigns that deserve medals - Forbes.com sites 30.7.2012
http://www.forbes.com/sites/jeffbercovici/2012/07/30/marketing-at-the-london-olympics-three-advertisers-who-deserve-medals/


Interesting Olympic Ads - British Airways, P&G and Visa - 15.7.2012
http://www.forbes.com/sites/robschwartz/2012/07/15/olympic-ads-with-metal-potential/



Individual Company Olympic Marketing Campaigns

Cadbury's Campaign
http://www.guardian.co.uk/media/2010/aug/02/cadbury-ads-2012-olympics



Coca-Cola
http://www.4-traders.com/THE-COCA-COLA-COMPANY-4819/news/The-Coca-Cola-Company-Global-Ads-for-London-2012-Olympic-Games-14024636/

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More videos of Coca-Cola Move to the beat campaign

http://www.coca-cola.co.uk/olympic-games/coca-colas-song-for-london-2012-mark-ronson-katy-b.html


McDonalds
We all make the games.
http://www.thedrum.co.uk/news/2012/06/28/mcdonalds-reveals-marketing-plans-during-london-2012-olympics-we-all-make-games

Procter and Gamble
http://www.daytondailynews.com/business/p-g-launches-olympic-advertising-blitz--1404904.html
http://www.boston.com/business/news/2012/07/13/olympics-near-ramps-marketing-effort/IjC7T6o5XOUE0Wfx4T7lnM/story.html


Wall Street Journal

How WSJ beat NBC's Olympic coverage embargo
http://mashable.com/2012/07/30/wall-street-journal-nbc-olympics/




London Olympics and B Schools
http://www.businessweek.com/articles/2012-05-18/the-b-school-olympics


London Media Centre Articles
http://londonmediacentre.synapticdigital.com/Latest-Stories/Business/global-business-leaders-unite-to-promote-british-expertise-during-london-2012/s/64b3fd7b-0d50-4221-b724-2e49ae6d423d