Subsistence Business
Any business with a lax business model, allowing only for the owner(s) to maintain a middle-class or lower lifestyle.
( http://www.urbandictionary.com/define.php?term=subsistence%20business )
The Role of Systemic Adaptability in Subsistence Consumer-Merchant Management of Business and Family
http://www.uwyo.edu/sustainable/recent-research/docs/rosasystemicadaptability.pdf
The Divide between Subsistence and Transformational Entrepreneurship
Professor Antoniette Schoar, MIT
2009
http://www.mit.edu/~aschoar/SubsistenceVsTransformationalEntrepreneurs.pdf
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