For subsistence businessmen, financial resources and market access or channels to reach the markets are important. But equally important is market literacy and entrepreneurial literacy.
Madhu Viswanathan and his associates are advocating this idea and taking various initiative to test their theoretical conjecture in real life situations.
http://online.wsj.com/article/SB125187240878878743.html
http://business.illinois.edu/subsistence/docs/EnablingMarketplaceLiteracy.pdf
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