Sunday, March 18, 2012

Market Logistics - Concept Brief

 Index of concepts
  1. Aa to Az 
  2. Ba to Bz
  3. Ca to Cz
  4. Da to Dz  
  5. Ea to Ez 

  6. Fa to Fz 
  7. Ga to Gz
  8. Ha to Hz
  9. Ia to Iz
  • Definition

    Market logistics involves planning, implementing, and controlling the physical flows of materials and final goods from points of origin to points of use to meet customer requirements at a profit.

    It is the task of managing value-added flows from suppliers to ultimate users and it involves coordinating the activities of suppliers, purchasing agents, manufacturers, marketers, channel members, and customers.

    Kotler identified four major decisions in market logistics

    1. Order processing - How should orders be handled?
    2. Warehousing - Where stocks should be located?
    3. Inventory - How much stocks should be held?
    4. Transportation - How should goods be transported?

=> C

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