I thought of marketing economics as a subject that deals with profitability of marketing investments. My thought came from my familiarity with Engineering Economics that converts engineering alternatives into economic terms for economic decision making.
Google search showed that marketing economics is offered as a subject by some professors. One of them is http://faculty.apec.umn.edu/dliu/documents/Syllabus-ApEc8803-10S.pdf
Google search showed that marketing economics is offered as a subject by some professors. One of them is http://faculty.apec.umn.edu/dliu/documents/Syllabus-ApEc8803-10S.pdf
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