Friday, January 6, 2012

Internet and Mobile Advertising - Market Size and Growth

2011 Information

Forecast of total advertisements Global for 2011 and beyond. Magna Global Presentation
http://www.neoadvertising.com/ch/wp-content/uploads/2011/06/2011-MAGNAGLOBAL-Advertising-Forecast-Abbreviated.pdf

US forecast of MagnaGlobal
Total ad spend: $173.1 billion
Internet: $30.1 billion (15.6% growth over 2010)
http://www.magnaglobal.com/magnaglobal-news/magnaglobal-releases-the-june-2011-u-s-advertising-forecast-online-gains-momentum-in-market-showing-first-signs-of-weakness-in-2011/

Internet ad forecast for US
http://www.grabstats.com/statmain.asp?StatID=1454

Mobile Advertising

2010: $1.6 billion (worldwide)
2011: $3.3 billion (Worldwide forecast)

2015: $20.6 billion (WW forecast)
http://www.onlinemarketing-trends.com/2011/07/mobile-advertising-forcasts-2011-2015.html

2010
internet advertising revenue jumped 15% to $26 billion in 2010
http://www.ibtimes.com/articles/134028/20110414/internet-advertising-revenue-hits-record-high-in-2010.htm
Internet advertising is now more than newspaper advertising and just below TV advertising
http://www.webanalyticsindia.com/2011-04-15/15-increase-in-internet-advertising-revenue-in-2010-report/

2009 Information
http://techcrunch.com/2010/02/10/online-advertising-up-10-2-percent-fourth-quarter/

1 comment:

  1. Mobile advertising has become more effective and is becoming a daily activity to many people. I know many people will benefit from it. You just have to look forward and see other capabilities of what mobile marketing has to offer.

    Sanibel mobile marketing strategy

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