"Managing NPD: Cost and Schedule Performance in Design and Manufacturing"
Akhilesh Bajaj, Sunder Kekre, Kannan Srinivasan
MANAGEMENT SCIENCE
Vol. 50, No. 4, April 2004, pp. 527-536
"Product Development Decisions: A Review of the Literature"
V. Krishnan, Karl T. Ulrich
MANAGEMENT SCIENCE
Vol. 47, No. 1, January 2001, pp. 1-21
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