MBA Course Knowledge Center: June 2012

Saturday, June 30, 2012

2 July Knowledge History - Science, Engineering and Management

Birthday

2 July 1819 Thomas Anderson Discovered Pyridine
2 July 1852 Sir William Bragg - Nobel Prize for Physics 1915 - Determination of Crystal Structure.
2 July 1906 Hans Albrecht Bethe Nobel Prize for Physics

http://www.todayinsci.com/7/7_02.htm

Events
2 July 1850 US patent was granted for gas mask with name "respiring apparatus."

2 July 1900 First Zeppelin airplane made its first flight.
http://www.k-grayengineeringeducation.com/blog/index.php/2012/07/02/engineering-education-today-in-history-blog-first-zeppelin-flight-3/
(A recent article on Zeppelin http://boingboing.net/2011/07/21/forget-the-hindenbur.html )

2 July 1940 Enrico Fermi got patent for producing radioactive substances
2 July 1940 First Pontoon concrete bridge was dedicated to the nation in USA.
http://www.floridareenactorsonline.com/pontoon.htm

2 July 1957 First vacuum cast steel was made in USA
2 July 2001 Doctors implanted first mechanical self contained heart. The name of the device abicor

http://www.todayinsci.com/7/7_02.htm#event

Review Articles for the Day

The Marketing Concept Kotler
Marketing Strategy - Marketing Process - Kotler's Description

Videos for the Day

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Coca-Cola Advertisement Uploaded 12 January 2010
4.8 million views on 2 July 2012

2011
News
IBM Research has demonstrated a new memory technology called phase-change memory (PCM) and it can store 100 times faster than flash memory and it will cost less.

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

3 July Knowledge History - Science, Engineering and Management

Birthday

3 July 1782 Pierre Berthier Discover of Bauxite
3 July 1879 Alfred Korzybski - Originator of general semantics
3 July 1887 Jesse Douglas American Mathematician - Solution to plateau problem

http://www.todayinsci.com/7/7_03.htm

Events

1886
Karl Benz drove the first automobile in the world in public in Germany.

About the First Automobile
___________

___________

First newspaper set in Linotype

1938
Fastest steam locomotive Mallard - 202 kmph.
Some design details of Mallard

1952
First surgical operation to expose mitral valve

2002
Comet Nucleus Tour - NASA lauched unmanned satellite to go near come Nucleus.

Management Review Articles for the Day

Scanning of Environment for Marketing Ideas and Decisions
Marketing Strategy - Differentiating and Positioning the Market Offering

Interesting Science Video

Sound - Generation, Propagation and Reception
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Marketing Strategy - Philip Kotler at the London Business Forum

__________________

__________________

For a Brief on Kotler's Presentation
http://www.londonbusinessforum.com/events/marketing_strategy

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

4 July Knowledge History - Science, Engineering and Management

Birthday

4 July 1790 Sir George Everest Trigonometrical Survey of India - Mount Everest was named after him
4 July 1819 Edward Robinson Squibb Improved purity and reliability of drugs.
4 July 1906 Vincent Joseph Schafer - Work leading to cloud seeding
4 July 1911 Frederick Seitz Wigner-Seitz of deriving solid-state wave functions.

http://www.todayinsci.com/7/7_04.htm

Events

4 July 1874 First steel arch bridge opened in USA.
4 July 1894 Successful test of first American made automobile - Hanes automobile
4 July 1920 Engineers at Dupont, accidentally discovered a substance capable of intense amount of pigment. The substance was responsible for Duco paint that revolutionised automoble painting.
4 July 1997 Mars pathfinder, reached Martian atmosphere

http://www.todayinsci.com/7/7_04.htm#event

4 July 2012
CERN scientists disclosed that they have now evidence that Higg's boson exists.
http://nraoskc.blogspot.in/2012/07/higgs-boson-discovery-and-thesis.html
http://nraoskc.blogspot.in/2012/07/higgs-boson.html
http://edition.cnn.com/2012/07/04/tech/physics-higgs-particle/index.html
http://news.nationalgeographic.com/news/2012/07/120704-god-particle-higgs-boson-new-cern-science/

Management Review Articles

Management of Marketing Department and Function
Marketing Research and Market Demand Forecasting

Domino's Pizza people listened to harshest critics and made a turnaround
______________

______________

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

5 July Knowledge History - Science, Engineering and Management

Birthday

5 July 1820 William John Maquorn Rankine One of the founders of thermodynamics
5 July 1888 Herbert Spencer Gasser Nobel Prize for Medicine
5 July 1891 John Howard Northrop Nobel Prize for Chemistry 1946

http://www.todayinsci.com/7/7_05.htm

Events

1951 Invention of the junction transistor announced by Shockley.

http://www.todayinsci.com/7/7_05.htm#event

Management Review Articles

Consumer Behavior
Analysis of Consumer Markets

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

6 July Knowledge History - Science, Engineering and Management

Industrial Engineering is Human Effort Engineering and System Efficiency Engineering.

Birthday

6 July 1748 George Claghorn - Ship builder - Famous vessel USS Constitution - 44 gun frigate
6 July 1873 Electrical engineer and radio pioneer 1000 patents
6 July 1879 Karl Maybach Designer of diesel engines. His Maybach steam locomotive speed record between Berlin and Hamburg was not beaten for 64 years.
6 July 1903 Axel Hugo Teodor Theorell Nobel Prize in Medicine

http://www.todayinsci.com/7/7_06.htm

Events

6 July 1947 AK47 goes into production in Soviet Union

1858 Patent for Shoe-sole was issued to Lyman Blake
Recent patents for shoe soles
http://www.google.com/patents/US5381607
http://www.google.com/patents/US4887367
http://www.google.com/patents/US4651445
http://www.google.com/patents/US20080163513 Issued 14 September 2010

1885 The first injection of Rabies immunization was done.
1886 Horlicks of Wisconsin offered the first malted drink to the public

http://www.todayinsci.com/7/7_06.htm#event

http://en.wikipedia.org/wiki/July_6

Management Review Articles

Organizational Buying Processes and Buying Behavior
Market Segmentation and Selection of Target Segments

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Science, Engineering, Management Knowledge Blogs

Chemistry
Mathematics
Physics

Computer Science and Engineering Knowledge Center
Mechanical Engineering

Engineering Management Knowledge Center
Industrial Engineering Knowledge Center
MBA Course Knowledge Center
Management Theory Review

Ph.d Research Methodology

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

7 July Knowledge History - Science, Engineering and Management

Birthday

7 July 1752 Joseph May Jacquard - Inventor of progammable power loom
7 July 1916 Rodolf Wolf - Discovery of 11 year sunspot cycle
7 July 1843 Camillo Golgi - Golgi complex - Nobel Prize in Physiology or Medicine, 1906

7 July 1868 Frank Gilbreth - Developed Motion Study and Micromotion Study
Industrial Engineering is Human Effort Engineering and System Efficiency Engineering.

7 July 1944 Ian Wilmut Supervisor of Scientists who created Dolly

http://www.todayinsci.com/7/7_07.htm

Events
1668 Issac Newton got his M.A. from Trinity College in Cambridge
1891 Patent granted for travelers cheque.
1914 Robert Goddard got a patent for rocket apparatus.
1930 Construction of Hoover Dam began - http://www.history.com/this-day-in-history/building-of-hoover-dam-begins
1981 First solar powered aircraft Challenger crossed English Channel.

http://www.todayinsci.com/7/7_07.htm#event

Management Review Articles

Industrial Engineering Introduction
Component Areas of IE: Human Effort engineering and System Efficiency Engineering

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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

8 July Knowledge History - Science, Engineering and Management

Birthday

8 Jul 1894 Pyotr Leonidovich Kapitsa - Magnetic field inventions and discoveries in the area of low-temperature physics. Invented high power microwave generators - planotron and nigotron (1950-1955) and discovered a new kind of continuous high pressure plasma discharge with electron temperatures over a million kelvin. -Nobel Prize

8 July 1895 Igor Yevgenyevich Tamm explanation of Cherenkov radiation - Nobel Prize

8 July 1926 Elisabeth Kuber Ross Psychology of Dying

http://www.todayinsci.com/7/7_08.htm

Events

1856 Patent for a crank operated machine was issued.

http://www.todayinsci.com/7/7_08.htm#event

Management Review Articles

Analyzing Competitors
Strategy of Market Leader
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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

9 July Knowledge History - Science, Engineering and Management

9 July 1819 Elias Howe - He obtained granted a patent for sewing machine on 10 Sep 1846.
9 July 1847 Edwin James Houston - Invented, patented in 1881 and manufactured arc street-lighting.
9 July 1894 Perry Spencer - Inventor of Microwave Oven
July 1926 Ben R. Mottelson - Shared the 1975 Nobel Prize for Physics for "the discovery of the connection between collective motion and particle motion in atomic nuclei and the development of the theory of the structure of the atomic nucleus based on this connection."

http://www.todayinsci.com/7/7_09.htm

Events

1902
A patent was obtained for barbituric acid - hope for insomniacs.
1957
An announcement was made of the discovery of element 102, and the name of nobelium proposed.

http://www.todayinsci.com/7/7_09.htm#event

Management Review Articles

Marketing Strategies for Challenger Firms

Competitive Strategies for Followers and Nichers

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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

10 July Knowledge History - Science, Engineering and Management

Birthday

10 July 1821 Carl Culmann - Book on Graphic Statics published in 1866.
10 July 1856 Nikola Tesla - Designed and built the first alternating current induction motor in 1883.
10 July 1879 Dr. Harry Nichols Holmes Crystalized Vitamin A.
10 July 1902 Kurt Alder Diels-Alder reaction - Nobel prize
10 July 1920 Owen Chamberlain Nobel Prize in Physics Discovery of Antiproton

http://www.todayinsci.com/7/7_10.htm

1866 US patent for indelible pencil was granted
1892 First concrete paved street was built.
1908 Helium liquified
1962 Patent to three point shoulder and lap safety belt granted.

http://www.todayinsci.com/7/7_10.htm#event

Management Review Articles

Managing Product Lines and Brands

Marketing Strategy for New Industry Products

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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

11 July Knowledge History - Science, Engineering and Management

Birthday

11 Jul 1826 John Fowler - helped to develop the steam-hauled plough.
11 Jul 1902 Samuel Abraham Goudsmit - Physicist formulated the concept of electron spin.
11 July 1916 Aleksandr Mikhaylovich Prokhorov - Nobel Prize for Physics in 1964 for fundamental work in the field of quantum electronics, which has led to the construction of oscillators and amplifiers based on the maser-laser principle.
11 July 1927 Theodore Harold Maiman Built the first working laser
11 July 1958 Barry J. Nalebuff - Management - Business strategy and game theory

http://www.todayinsci.com/7/7_11.htm

Events

1985 Zippers for stitches were announced by Dr. H. Harlan Stone

http://www.todayinsci.com/7/7_11.htm#event

http://chemistry.about.com/od/julyinscience/tp/july11history.htm

Management Review Articles

Marketing Management for Service Firms

Pricing Strategy and Tactics

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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

12 July Knowledge History - Science, Engineering and Management

Birthday

12 Jul 1854 George Eastman - rolled film (first patented on 14 Oct 1884) and the Kodak camera (patented 4 Sep 1888). Founder of the Eastman-Kodak Company.
12 Jul 1895 Richard Buckminster Fuller - developed the geodesic dome. This large dome can be built directly on the ground.
12 Jul 1913 Willis Eugene Lamb, Jr. - Nobel Prize for Physics in 1955 for his discoveries concerning the fine structure of the hydrogen spectrum.
12 July 1928 Elias James Corey Nobel Prize for Chemistry

http://www.todayinsci.com/7/7_12.htm
http://chemistry.about.com/od/julyinscience/tp/july12history.htm
http://chemistry.about.com/b/2011/07/11/this-day-in-science-history-july-12-george-eastman.htm

1859 The paper bag manufacturing machine was patented by William Goodale, Massachusetts, USA.
1870 A U.S. patent (No. 105,338) for an improved process to produce celluloid was awarded to John Wesley Hyatt, Jr. (known to be the “father of the U.S. Plastics industry) and his brother, Isaiah S. Hyatt of Albany, N.Y.
1920 The Panama Canal was formally opened. It had taken more than 30 years to complete it at a cost of $347 million.
1957 U.S. Surgeon General Leroy Burney, issued a report on a connection between smoking and lung cancer.

http://www.todayinsci.com/7/7_12.htm#event

Management Articles Review

Marketing Channel Management – Important Issues

Managing Wholesaling and Retailing Network

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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

13 July Knowledge History - Science, Engineering and Management

Birthday

13 Jul 1826 Stanislao Cannizzaro, Italian chemist - He discovered the Cannizzaro reaction in 1853. Treatment of benzaldehyde with a concentrated alcoholic hydroxide produced equal amounts of benzyl alcohol and the salt of benzoic acid.
http://iit-jee-chemistry.blogspot.com/2008/02/aldehydes-ketones-cannizzaro-reaction.html

13 Jul 1879 Marie-Eugène-Léon Freyssinet - French civil engineer who successfully developed pre-stressed concrete.
Articles on Freyssinte

Eminent Concrete Technologist - Asian Concrete Construction Institute - June 2011

13 July 1944 Erno Rubik Inventor of Rubik's cube that became a popular toy.

http://www.todayinsci.com/7/7_13.htm

Events

In 1880, Stephen D. Field of New York City was issued a U.S. patent for "propelling railway cars by electromagnetism" (No. 229,991).
Interurban Railway Transport - Technology Development
http://mysite.du.edu/~jcalvert/railway/trolley.htm .

1781, A British patent was issued for the first compound steam engine to Jonathan Carter Hornblower (No. 1298). His invention used two cylinders of unequal size attached to the same beam. Steam acts first in a small high-pressure cylinder, and then enters a larger cylinder at a lower pressure, but still sufficient to expand further. The idea was not further pursued as the increase in efficiency claimed was not achieved. But his compound steam engine principle was later revived in 1804 by Arthur Woolf using higher input steam pressure with better results.

1897 -, Guglielmo Marconi received U.S. patent for a wireless telegraph (No. 586,193).
1937 - Patent was issued to Leroy C. Lind for the Servi-Soft water softener (U.S. No. 2,087,157).

http://www.todayinsci.com/7/7_13.htm#event

Management Review Articles

Marketing Communication: Channels and Promotion Tools

Advertising

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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

Chemistry
Mathematics
Physics

Computer Science and Engineering Knowledge Center
Mechanical Engineering

Engineering Management Knowledge Center
Industrial Engineering Knowledge Center
MBA Course Knowledge Center
Management Theory Review

Ph.d Research Methodology

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2011
News
Researchers at MIT announced making of fulvalene diruthenium, using carbon nanotubes and azobenzene. This chemical can store Sun's energy for longer periods of time.

14 July Knowledge History - Science, Engineering and Management

14 Jul 1842 Charles Benjamin Dudley Inspection and testing. He co-founded (1898) the American Society for Testing and Materials, and was its president from 1902 until his death
14 Jul 1918 Jay W. Forrester developed systems dynamics
14 July 1921 Sir Geoffrey Wilkinson Nobel Prize in Chemistry - Organometallics

http://www.todayinsci.com/7/7_14.htm

Events

1867 Alfred Nobel demonstrated dynamite for the first time at a quarry in Redhill, Surrey.

1914 The first U.S. patent for a liquid-fueled rocket design, titled “Rocket Apparatus” was granted to Dr Robert Goddard, (U.S. No. 1,103,503). A week earlier, on 7 Jul 1914, he was issued a patent, also for a “Rocket Apparatus” (U.S. No. 1,102,653) which described the multi-stage rocket concept.

http://www.todayinsci.com/7/7_14.htm#event

Management Articles Revision

Sales Promotion

Marketing Public Relations

_______________________________________________________________

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

16 July Knowledge History - Science, Engineering and Management

Birthday

16 July 1923 Chris Argyris http://nraombakc.blogspot.com/2012/07/chris-argyris-management-thinker.html

16 Jul 1926 Irwin Rose Awarded a share of the 2004 Nobel Prize in Chemistry (with Israelis Aaron Ciechanover and Avram Hershko) for discovering the role of the protein ubiquitin in cells.
16 July 1951 Dan Bricklin Computer scientist developer of Visicalc first computer spreadsheet program

http://www.todayinsci.com/7/7_16.htm

Dr. Stephen Covey, author of highly popular Seven Habits of Highly Effective People passed away. 16 July 2012.

Events
1969 Apollo XI with Neil A. Armstrong, Edwin E. Aldrin, Jr., and Michael Collins, started off from Cape Kennedy on the first manned mission to the surface of the moon.

http://www.todayinsci.com/7/7_16.htm#event

Management Review Articles

Online Marketing

Marketing and New Product Development

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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

17 July Knowledge History - Science, Engineering and Management

17 Jul 1839 Ephraim Shay invented the Shay geared, small steam locomotive
17 July 1920 Nils Bohlin - Developed the three point lap and shoulder seat belt - Automobile safety device

http://www.todayinsci.com/7/7_17.htm

1790, Thomas Saint of London patented a machine, fitted with an awl that makes a hole in leather and allows a needle to pass through it. This machine made a chain stitch with a tambour-type needle to produce a mechanical crochet or chain stitch. This may be the first patent for a sewing machine.
Stitches - The History of Sewing Machines
Sewing Machine - Mechanisms and Design

1902, Willis Haviland Carrier completed drawings for what came to be recognized as the world's first scientific air conditioning system.
Air Conditioning - Patents - History

http://www.todayinsci.com/7/7_17.htm#event

Management Article Revision

International and Global Marketing

Sales Force Management

___________________________________________________________________________

Knowledge History of the Day - Index for the Year

Management Theory Review Blog

Management Knowledge Center

Engineering and Technology Knowledge Center

Science Knowledge Center

Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

19 July Knowledge History - Science, Engineering and Management

Birthday

19 July 1865 Charles Mayo Founder of Mayo Clinic

19 Jul 1921 Rosalyn Sussman Yalow - an American biophysicist who shared the 1977 Nobel Prize for Physiology or Medicine, “for the development of radioimmuno assays (RIA) of peptide hormone.”

http://www.todayinsci.com/7/7_19.htm

Events

1935 the first parking meters were installed in the Oklahoma City business district.

http://www.todayinsci.com/7/7_19.htm#event

http://www.rfcafe.com/miscellany/history/july/july-19.htm

Management Review Articles

Pioneering Efforts of Taylor, Gilbreth and Emerson
Principles of Motion Economy

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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

Chemistry
Mathematics
Physics

Computer Science and Engineering Knowledge Center
Mechanical Engineering

Engineering Management Knowledge Center
Industrial Engineering Knowledge Center
MBA Course Knowledge Center
Management Theory Review

Ph.d Research Methodology

2011
News
Scientists at Kuchofuku Co. Ltd. developed a jacket with inbuilt air conditioning systems that keep a man cool. It costs around 87 pounds. One does not have to cool a room.

20 July Knowledge History - Science, Engineering and Management

Birthday

20 Jul 1836 Sir Thomas Clifford Allbutt - English physician - invented the short clinical thermometer (1866)

20 Jul 1897 Tadeus Reichstein - Swiss chemist - Shared the Nobel Prize for Physiology or Medicine in 1950 for his discoveries concerning hormones of the adrenal cortex, their structure and biological effects.

20 Jul 1924 Robert D. Maurer - Along with his colleagues at Corning Glass Works, Dr. Donald B. Keck and Dr. Peter Schultz invented fused silica optical waveguide - optical fiber.

20 July 1947 Gerd Binnig Co-inventor of Scanning Tunneling Microscope - Nobel Prize in Physics for it.

http://www.todayinsci.com/7/7_20.htm

http://www.rfcafe.com/miscellany/history/july/july-20.htm

Events

1969 Apollo XI astronauts Neil Armstrong and Edwin "Buzz" Aldrin walked on the moon.
Destination Moon Movie

1995 Inventure Place, home of the National Inventors Hall of Fame, is dedicated in Akron, Ohio

http://www.todayinsci.com/7/7_20.htm#event

Management Article Revision

Motion Study - Human Effort Engineering
Ergonomics - Introduction

___________________________________________________________________________

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

21 July Knowledge History - Science, Engineering and Management

Birthday

21 Jul 1694 Georg Rushd Brandt - Swedish chemist - Discovered, isolated and named a metal cobalt (1730).

21 Jul 1810 Henri-Victor Regnault - French scientist - worked on the properties of gases. His experiments include procedures for determining the specific heat of solids, liquids, gases, and the vapour-tensions of water and other volatile liquids, as well as their latent heat at different temperatures.

21 Jul 1881 George Frederick Dick - American physician and pathologist - isolated the hemolytic streptococcus that was the cause of, and developed an immunization to treat, the dangerous scarlet fever

21 July 1923 Rudolph A. Marcus - Nobel Prize in Chemistry - Electron Transfer Reactions

http://www.todayinsci.com/7/7_21.htm

http://www.rfcafe.com/miscellany/history/july/july-21.htm

Events

1904 - after 13 years of work, the 4,607-mile Trans-Siberian railway was completed and opened up for use in Russia.

1955 - Ian Donald made his first investigation of the use of ultrasound in medical diagnosis.

1969 - Apollo XI astronauts Neil Armstrong and Edwin "Buzz" Aldrin blasted off from the moon after 21 1/2 hours on the surface and returned to the command module piloted by Michael Collins.

2000 - an international collaboration of scientists at the Department of Energy's Fermi National Accelerator Laboratory announced the first direct evidence for the subatomic particle called the tau neutrino, the third kind of neutrino known to particle physicists.

http://www.todayinsci.com/7/7_21.htm#event

Management Article Revision

Work Measurement

Predetermined Motion Time Systems (PMTS)

________________________________________________________

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

22 July Knowledge History - Science, Engineering and Management

Birthday

22 Jul 1822 Gregor Johann Mendel - Austrian botanist and geneticist - pioneered the study of heredity.

Born 22 Jul 1887 Gustav Hertz - German quantum physicist - shared the Nobel Prize for Physics in 1925 for the Franck-Hertz experiment. It confirmed the quantum theory that energy can be absorbed by an atom only in definite amounts and provided an important confirmation of the Bohr atomic model

22 July 1914 Edward Farber devised a portable, battery-operated stroboscopic flash unit for still cameras (1937) that effectively “stopped action.”

22 July 1921 Richard Michael Cyert

http://www.todayinsci.com/7/7_22.htm

http://www.rfcafe.com/miscellany/history/july/july-22.htm

Events

1952, a U.S. patent for a "Self-Propelled Sprinkling Irrigating Apparatus" was issued to Frank L. Zybach of Strasburg, Colorado (No. 2,604,359).

http://www.todayinsci.com/7/7_22.htm#event

Management Revision Articles

Methods Efficiency Engineering
Product Design Efficiency Engineering

__________________________________________________________

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

23 July Knowledge History - Science, Engineering and Management

Birthday

23 Jul 1856 Bal Gangadhar Tilak - Indian scholar, mathematician, philosopher. He fixed the origin and date of Rigvedic Aryans, which was highly acclaimed and universally accepted by orientalists of his time.

23 Jul 1886 Walter Schottky - Swiss-born German physicist - His research in solid-state physics led to development of a number of electronic devices. He discovered the Schottky effect, an irregularity in the emission of thermions in a vacuum tube and invented the screen-grid tetrode tube (1915).

23 Jul 1906 Vladimir Prelog - Yugoslavian-Swiss chemist - Shared the 1975 Nobel Prize for Chemistry with John W. Cornforth for his work on the stereochemistry of organic molecules and reactions. He developed systematic naming rules for molecules and their mirror-image version, “dextra” and “levo” (right or left).

23 Jul 1906 Marston Bates - American zoologist and writer - Studied mosquitoes and tropical diseases for the Rockefeller Foundation with fieldwork in Albania, Egypt and Columbia.
His authored The Natural History of Mosquitoes (1949) and The Nature of Natural History (1950).

23 July 1946 - Jeffrey Pfeffer - Management

23 July 1952 Mark David Weiser - Developed the pioneering idea "ubiquitous computing" Computers will be every device like coffee pots etc. and they are connected to other devices through network.

http://www.todayinsci.com/7/7_23.htm

http://www.rfcafe.com/miscellany/history/july/july-23.htm

Events

1903 -The Ford Motor Company sold its first automobile, the Ford Model A.
Ford Model A 1903
Ford Motor Company - History

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____________

1956- Bell X-2 rocket plane sets world aircraft speed record of 3,050 kph.

Management Review Articles

Plant Layout - Efficiency
Value Engineering - Introduction

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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

24 July Knowledge History - Science, Engineering and Management

1938 - Nescafé instant coffee was commercially introduced in Switzerland by the Nestlé company
1847 - Richard M. Hoe of New York City patented the rotary type printing press on this day
1954 - the sound of a human voice was, for the first time ever, transmitted beyond the ionosphere and returned to Earth after reflecting off the moon.
24 July 1997 Polly, a sheep cloned with human genes.

http://www.todayinsci.com/7/7_24.htm#event

http://www.rfcafe.com/miscellany/history/july/july-24.htm

Management Article Revision

Statistical Quality Control – Industrial Engineering

Inspection Methods Efficiency Engineering

________________________________________________________

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

25 July Knowledge History - Science, Engineering and Management

25 Jul 1857 Frank Sprague - an American engineer, inventor, and a pioneer in electric railway transportation. He formed the Sprague Electric Railway and Motor Company in 1884, and became known as "the father of electric railway traction." when he installed the first U.S. electric trolley system (Richmond, Va., 1887).

25 July 1874 Sergey Vasilyevich Lebedev Developed method for industrial production of synthetic rubber.

25 Jul 1920 Rosalind Elsie Franklin - English physical chemist and X-ray crystallographer who contributed to the discovery of the molecular structure of deoxyribonucleic acid (DNA).

http://www.todayinsci.com/7/7_25.htm

http://www.rfcafe.com/miscellany/history/july/july-25.htm

Events

1978, in England, Louise Joy Brown, the first test tube baby was born in Oldham. She had been conceived through the technique of in-vitro fertilization.
http://www.nytimes.com/learning/general/onthisday/big/1228.html#article

http://www.todayinsci.com/7/7_25.htm#event

Management Articles Revision

Operations Research - An Efficiency Improvement Tool for Industrial Engineers
Engineering Economics is an Efficiency Improvement Tool for Industrial Engineers

________________________________________________________

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

26 July Knowledge History - Science, Engineering and Management

Birthday

26 July 1842 Alfred Marshall
26 July 1863 Paul Walden - A Latvian chemist - Discovered the Walden inversion, a reversal of stereochemical configuration that occurs in many reactions of covalent compounds (1896)
26 July 1875 Carl Gustav Jung -Swiss psychiatrist and psychologist who met and collaborated with Sigmund Freud in Vienna in (1907-13). Susequently he developed his own theories, which he called “analytical psychology”.
26 July 1956 Joseph F. Engelberger Developed first industrial robot in USA - Father of Robotics

http://www.todayinsci.com/7/7_26.htm

Events
1974 - aspartame artificial sweetener was approved by the U.S. Food and Drug Administration.

http://www.todayinsci.com/7/7_26.htm#event

Management Article Revision

Industrial Engineering and Scientific Management in Japan

Shigeo Shingo - The Japanese Industrial Engineer

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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

27 July Knowledge History - Science, Engineering and Management

Birthday

27 Jul 1881 Hans Fischer - German biochemist - Awarded the Nobel Prize for Chemistry in 1930 for research into the constitution of haemin, the red blood pigment, and chlorophyll, the green pigment in plants and especially for his synthesis of haemin (1929), non-protein part of haemoglobin that gives blood its red colour.

27 July 1927 Allen K. Breed Inventor of the Ball in tube electromechanical sensor.

http://www.todayinsci.com/7/7_27.htm

Events, Inventions and Patents

1880 - African-American inventor A.P. Abourne was awarded a patent for refining coconut oil.

1949 - The British De Havilland Comet, the world's first jet-propelled airliner, made its maiden flight in England.

http://www.todayinsci.com/7/7_27.htm#event

Management Revision Articles

System Engineering Process and Its Management
Systems Improvement

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Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Science, Engineering, Management Knowledge Blogs

30 July Knowledge History - Science, Engineering and Management

30 July 1863, Henry Ford - Engineer, Developer of Ford Cars - Big Industrialist
Henry Ford - Biography

30 July 1889 Vladimir Kosma Zaorykin - Known as father of Television - Invented Electron Microscope also.

http://www.todayinsci.com/7/7_30.htm

Management Revision Articles

Organizing for Industrial Engineering: Historical Evolution of Thinking
Current Research in IE

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

31 July Knowledge History - Science, Engineering and Management

Birthday

31 Jul 1882 Herbert E. Ives Herbert Eugene Ives - American physicist - Inventor of transmission of mechanical video pictures.

31 Jul 1918 Paul D. Boyer - American biochemist- He together with John E. Walker, received half the 1997 Nobel Prize for Chemistry for the work explaining the enzymatic process involved in the production of the energy-storage molecule adenosine triphosphate (ATP)[How the enzyme ATP synthase catalyses the formation of ATP].

31 July 1923 Stephanie Kwolek - inventor of Kevlar

31 July 1944 Robert C. Merton - Nobel Laureate

http://www.todayinsci.com/7/7_31.htm

Important Events

1874, the Centennial of Chemistry in the U.S. was celebrated by chemists meeting at Northumberland, Pa

1971, Dave Scott drove a vehicle on the Moon - the battery-powered Lunar Rover (LRV) - as part of the Apollo 15 mission

http://www.todayinsci.com/7/7_31.htm#event

Management Revision Articles

Managing Change in Improvement Projects - Comfort Zone to Comfort Zone
Supply Chain Cost Reduction

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Saturday, June 23, 2012

E-Commerce, Internet, Online, Website Marketing News - SEO,SMM,PPC News

Online Marketing Knol Bulletin Board

Online (Internet) Marketing and E-Commerce - Knol Book
Social Media Marketing - Knol Book - Online Book (new link)

June 2012
Digital Ad spending will overtake in 2013.
Digital will have 15.5%, print will have 14.3% and TV will have 45.7%

November 2011

http://thenextweb.com/socialmedia/2011/11/21/this-is-why-social-media-marketers-should-not-be-ignoring-google/

19.11.2011
Google started implementing organic-less search engine results for specific products and goods that are more frequently purchased online.

http://www.seobesttips.com/seo/googles-organic-less-results/

21.4.2011
First position in Google search results gives your 36.4% click through rate, second position 12.5% and third position 9.5% in case of E-commerce related sites.
http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study

Visit Management Videos Collection

http://mgmtvideo.blogspot.com/

Thursday, June 21, 2012

Marketing Management - Bulletin Board

Marketing Management Online Text Book by Tanner and Raymond - Principles of Marketing

Marketing Management - Blog Book - Collection of Interesting Articles on Marketing Arranged into Chapters
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21.6.2012
Powerpoint slides of Marketing Management - Kotler and Keller 14th Edition are available in
http://nraombakc.blogspot.com/2012/02/marketing-management-14th-edition.html

28.3.2012

Internet Marketing Success Story - Zagg IPad giveaway campaign - Oct - Dec 2010
http://startupflavor.com/zagg-ipad-giveaway-drew-conrad/

Top Marketing Blogs - Ad Age
http://adage.com/power150/

Marketing Blogs Worth Reading
http://branduniq.com/2011/marketing-blogs-worth-reading/

8.4.2011

Google's orphaned books litigation, Future of digital sales of ebooks. Discussion with an attorney
http://www.practicalecommerce.com/articles/2702-Google-s-Orphaned-Books-Litigation-Effect-on-Digital-Sales

Mobile marketing for small businesses
http://www.gadgetmvp.com/blog/mobile-marketing-for-brick-and-mortar-businesses/
Original knol - http://knol.google.com/k/narayana-rao/marketing-management-bulletin-board/ 2utb2lsm2k7a/ 4280

Advances in Marketing Management - Articles, Research Papers and Dissertations (Thesis)

2012

PROCEEDINGS OF THE ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS

NEW ORLEANS, LA
ADVANCES IN MARKETTING
February 29 – March 3, 2012
http://a-cme.org/Proceedings/ACME_2012_Proceedings.pdf

Visit
http://a-cme.org/index.php?page=proceedings

proceeding available from 2003 to 2012

2011
MMA 2011 Conference Proceedings
http://www.mmaglobal.org/publications/ProceedingsArchive/2011_MMA_Proceedings.pdf

2009
Challenges for Marketing Distance Education in Online Environment - Conference Proceedings
Andolu University - Turkey
http://www.midasebook.com/dosyalar/ebookmarketing.pdf

2005

Proceedings of 2005 American Marketing Assocation (AMA) Educators’ Conference on
Enhancing Knowledge Development in Marketing

http://www.marketingpower.com/Community/ARC/Gated/Documents/Connections/ARC_AMA_SUMMER2005.pdf

Neuromarketing - Presentation

http://www.powershow.com/view/94a7b-YzlmN/Neuromarketing_flash_ppt_presentation#.T-LWJhduPqM

Tuesday, June 19, 2012

Toyota Production System

Toyota Production System - Basic Handbook
http://www.artoflean.com/files/Basic_TPS_Handbook_v1.pdf

Wednesday, June 6, 2012

Early Adopter Theory

Authors

Narayana Rao

Index of concepts

1. Aa to Az
2. Ba to Bz
3. Ca to Cz
4. Da to Dz
5. Ea to Ez
6. Fa to Fz
7. Ga to Gz

8. Ha to Hz

9. Ia to Iz

10. Ja to Jz

11. Ka to Kz

12. La to Lz

13. Ma to Mz

14. Na to Nz

15. Oa to Oz

16. Pa to Pz

17. Qa to Qz

18. Ra to Rz

19. Sa to Sz

20. Ta to Tz

21. Ua to Uz

22. Va to Vz

23. Wa to Wz

24. Xa to Xz

25. Ya to Yz

26. Za to Zz

Subject: Marketing Management

Chapter/Topic : New product development and marketing

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Concept Definition and Explanation

This theory is a part of marketing of new products.

According to this theory, persons in a target market differ in the time taken by them to react to exposure to a new product.

The traits of early adopters differ from late adopters.

Efficient media exist for reaching early adopters.

Early adopters tend to be opinion makers and leaders and help in creating word of mouth advertising for the new product.

Everett M. Rogers' book, Diffusion of Innovations is a useful one in the understanding of adoption of new products by consumers.

Roger categorised the target market of a new product into five groups:

Innovators

Early adopters

Early majority

Late majority, and

Laggards

Certain characteristicsof the innovation affect its rate of adoption.

First is innovation's relative advantage: If the advantage to existing products is high, the rate of adoption is high.

Second, innovation's compatibility: If it is compatible with values and experiences of the community members, its rate of adoption is high.

Third, innovation's complexity: If it is easy to understand and use the new product, adoption rate is high.

Fourth, divisibility: If a new product is divisible and can be used in small bits, the adoption rate is high.

Fifth, communicability: The ease of communicating the beneficial results of the new product or innovation. A new product whose benefits can be communicated easily will be adopted at a faster rate.

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Knols

Diffusion of innovations

Related Knols

Consumer Adoption of Wearable Computers

WORD-OF-MOUTH

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Books

1983

Everett M. Rogers, Diffusion of Innovations, Free Press, New York, 1962. (Third Ed. 1983)

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Research Papers

2008

2007

1985

Hubert Gatignon and Thomas S. Robertson, "A Propositional Inventory for New Diffusion Research, " Journal of Consumer Research, March 1985, pp. 849-67.

Management Knowledge Revision Knols

Knols that facilitate revision of various subjects of MBA curriculum to keep management professionals' knowledge fresh

=> Handbook of Management Knowledge Revision

Pages

Saturday, June 30, 2012

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Birthday

Events

Management Article Revision

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Management Article Revision

Science, Engineering, Management Knowledge Blogs

Management Articles Revision

Science, Engineering, Management Knowledge Blogs

Birthday

Management Article Revision

Science, Engineering, Management Knowledge Blogs

Science, Engineering, Management Knowledge Blogs

Birthday

Important Events

Management Revision Articles

Saturday, June 23, 2012

Thursday, June 21, 2012

PROCEEDINGS OF THE ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS

Proceedings of 2005 American Marketing Assocation (AMA) Educators’ Conference onEnhancing Knowledge Development in Marketing

Tuesday, June 19, 2012

Wednesday, June 6, 2012

Early Adopter Theory

Management concept knol series

Authors

Subject: Marketing Management

Chapter/Topic : New product development and marketing

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Concept Definition and Explanation

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Knols

Related Knols

Books

Research Papers

Management Knowledge Revision Knols

Blog Policies

Total Pageviews

Management Related Knols

Proceedings of 2005 American Marketing Assocation (AMA) Educators’ Conference on
Enhancing Knowledge Development in Marketing