Thursday, July 9, 2020

Auditing - Concept

Auditing

Management concepts knol Series

The management concept knols will have introduction to the concept, definition and brief explanation, links to various knols on the concept, books on the concept and research papers on the concept. Visitors are requested to add the research papers they are aware of and contribute to developing a good bibliography of research papers on the concept.

Concept Definition and Explanation




An audit of historical financial statements has been defined as a systematic process of objectively obtaining and evaluating evidence regarding assertions about economic actions and events to ascertain the degree of correspondence between those assertions and established criteria, and communicating the results to interested parties. It is a form of attestation service in which the auditor issues a written report expressing an opinion about whether the financial statements are in material conformity with generally accepted accounting principles or other recognized criteria. The fundamental aspects of the objectives of financial statements in the context of providing the users with sincere financial information about the entity, and consequently the audit of such statements, remain unchanged in spite of the significant changes that have taken place in the business environment and financial markets.

(Soltani)

 
Auditing is analytical, not constructive; it is critical, investigative, concerned with the basis for accounting measurements and assertions. Auditing emphasizes proof, the support for financial statements and data. Thus auditing has its principal roots, not in accounting, which it reviews, but in logic, on which it leans heavily for ideas and methods.
 (Mautz and Sharf, 1961: 14)

Saturday, September 14, 2019

Training Objectives

Training is a collaborative service: It does things for other functions, to suit the purposes of other functions, and does them with the other functions.
Training which is not fully collaborative is likely to be sterile, ineffective.



Developing Training Objectives Under Bloom's Taxonomy
https://www.learnupon.com/blog/training-objectives/

The andragogy of corporate learning objectives

There are well documented andragogical guidelines for setting measurable learning objectives. The most useful references for this purpose are the original Bloom’s Taxonomy of 1956 and the revised version of 2001; both of these can be leveraged to produce clear, measurable, and meaningful statements that define the learning objectives.
https://www.efrontlearning.com/blog/2017/05/how-set-measurable-learning-objectives-goals.html


Training objectives
02/03/2018 by Roseline Le Squère
EPALE - Electronic Platform for Adult Learning in Europe
https://epale.ec.europa.eu/en/blog/training-objectives


Online Tutorial for Faculty

http://www.ucdenver.edu/faculty_staff/faculty/center-for-faculty-development/Documents/tutorials/Assessment/module3/index.htm


References


Pepper, Alan D., Managing the Training and Development Function, 2nd Ed, Gower, 1992.
Original knol - http://knol.google.com/k/narayana-rao/training-objectives/2utb2lsm2k7a/ 556


Updated on 16 September 2019, 4 April 2012

Saturday, June 1, 2019

Social Media Marketing - Online Book


June 2019


Discover social media marketing

Mar 13, 2019
It's Time To Recognize Social Media As The Marketing Marvel It Is
Cal Marshall, Forbes Councils - CommunityVoice

Dec 27, 2018
5 Major Social Media Marketing Mistakes And How To Overcome Them
Lilach Bullock, Contributor, I write about digital marketing topics, from content to social.






June 2014


Social Media Marketing - Introduction


What is Social Media Marketing? - Search Engine Land Article



“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”.
http://www.marketingpilgrim.com/2008/04/social-media-marketing-beginners-guide.html

Five Pillars of Social Media Marketing and Social Media Platforms

How Organizations are Evolving in Social Media Marketing?

Marketing and Social Media


Social Media - New Hybrid Element of the Promotion  Mix
http://lis7490.slis.wayne.edu/Inbound-Marketing-University-at-SLIS/Week12/doc/SocialMediaTheNewHybridElementOfThePromotionMix.pdf

Social Media Marketing - Presentation - VP, Marketing Communcations Line 6
http://faculty.csuci.edu/minder.chen/MIS310/slide/Social%20Media%20Marketing.pdf

How Implementing Social Media Right Way Attracts Customer Loyalty - 2010 Article
http://www.american.edu/soc/communication/upload/Ellie-Brown.pdf



Social Media Day - 30 June

________________________________________________________________

Strategic Planning for Social Media - Work Sheet
http://web.nmsu.edu/~jalmjeld/online_publishing/Strategic_Planning_for_Social_Media_Workbook.pdf

________________________________________________________________
Articles by Narayana Rao 




Social Media Marketing - Knol Bulletin Board

Social Media Day Blogging Challenge


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Multicultural World of Social Media Marketing
http://www.american.edu/soc/communication/upload/Whitney-Boggs.pdf

Corporate Trends in Social Media Marketing
http://grove.ufl.edu/~miaoguo/doc/Corporate%20Trends%20in%20Social%20Media%20Marketing.pdf

Social Media Marketing - Legal Pitfalls of Using User Generated Content
http://www.udayton.edu/law/_resources/documents/law_review/social_media_and_marketing.pdf

Social Media Analytics - Insights from Blogs
http://people.cs.uchicago.edu/~vikass/sma-orms2010.pdf

Social Media Presentation by Julie Fox 2011
http://ipm.illinois.edu/ifvn/presentations/agritourism/fox_social.pdf

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Brand Building in Social Media


Building Bank's Brand Equity through Social Media - Oracle white paper - 2009
http://www.oracle.com/us/ciocentral/045588-395839.pdf

Social Media and Brand Awareness - Bachelor's Thesis - 2010 - Lulea University of Technology
http://pure.ltu.se/portal/files/31175636/LTU-CUPP-10129-SE.pdf

Powering Brand Equity through Social Media - TCS White paper - 2010
http://www.tcs.com/SiteCollectionDocuments/White%20Papers/MandIS_WhitePaper_Powering_Brand_Equity_Through_Social_Media_08_2010.pdf

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Social Media Metrics

Best Social Media Metrics - Conversation, Amplication, Applause, Economic Value by Aninash Kaushik, Google

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Case Studies and Policy Manuals

Madison Area Technical College - Social Media Use Guidelines - 2012
http://matcmadison.edu/files/users/CLWalker4/socialmediamarketingguidelines.pdf

Capstone Project Report - Effectively Incorporating Social Media: A Case Study on Coca Cola - 2011
http://www.american.edu/soc/communication/upload/Laura-Mayes.pdf

How 300 Companies are Using Social Media - Gives the Social Media Presence of Each Company
http://www.ie.edu/microsites/comunicacion/Sem%2014%20diciembre%202009/16316521-300-Case-Studies-of-Social-Media-Marketing.pdf

Case Study for Classroom Discussion: Social Media and the Burger King Brand - 2007
http://www.tuck.dartmouth.edu/cds-uploads/case-studies/pdf/6-0025.pdf


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Research Papers and Conferences

Research Papers on Social Media Marketing - A Collection

Proceedings of Conference on Social Media in Hospitality and Tourism - 2011
Virginia Tech - Pamplin School of Business
http://www.cpe.vt.edu/mpd.htmsocialmedia/htmscialmdia2011procedngs.pdf


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2014

Articles on Social Media Marketing
http://marketingland.com/library/columns/social-media-marketing-column

You Need to Share Again and Again to Catch the Attention of Your Followers on Social Media
15 May 2014
http://marketingland.com/tweet-repeat-power-sharing-sharing-83050



2013


Original Knol - http://knol.google.com/k/narayana-rao/social-media-marketing-knol-book/2utb2lsm2k7a/ 3927


Updated on 2 June 2019, 2 June 2014

Monday, May 27, 2019

Management Theory Articles and Concepts Directory (Ma to Mz)


Back to Management Theory Articles - Directory

Marketing Management Theory Articles Directory


Marketing Concept - Kotler

Planning in the Marketing Process

Marketing Strategy - Marketing Process - Kotler's Description

Scanning of Environment for Marketing Ideas and Decisions
Revised Article: Scanning the Marketing Macroenvironment - Philip Kotler's Book Chapter Summary

Marketing Strategy - Differentiating and Positioning the Market Offering

Management of Marketing Department and Function

Determinants of Customer Satisfaction and Loyalty

Marketing Research and Market Demand Forecasting

Consumer Behavior

Analysis of Consumer Markets

Organizational Buying Processes and Buying Behavior

Market Segmentation and Selection of Target Segments

Branding Strategy and Brand Equity

Brand Positioning

Analyzing Competitors

Strategy of Market Leader

Marketing Strategies for Challenger Firms

Competitive Strategies for Followers and Nichers

Managing Product Lines and Brands

Marketing Strategy for New Industry Products

Marketing Management for Service Firms

Pricing Strategy and Tactics

Marketing Channel Management – Important Issues

Managing Wholesaling and Retailing Network

Marketing Logistics

Integrated Marketing Communication - Kotler and Keller Chapter Summary

Marketing Communication: Channels and Promotion Tools

Advertising

Sales Promotion

Marketing Public Relations

Sales Process and Sales Training

Direct Marketing

Online Marketing

Marketing and New Product Development

International and Global Marketing

Sales Force Management

Developing Enterprisewide or Company Wide Marketing Orientation

Management of Marketing Department and Function



Directory of Management Concepts







Management Articles and Concepts Directory (Oa to Oz)

Back to Management Theory Articles - Directory


Organizational Behavior Theory Articles


1. Introduction to Organizational Behavior

2. Environmental context: Information Technology and Globalization

3. Environmental context: Diversity and Ethics

4. Organizational Context: Design and Culture

5. Organizational Context:: Reward Systems

Cognitive Processes

6. Perception and Attribution

7. Personality and Attitudes

8. Motivational Needs and Processes

9. Positive Psychology Approach to OB

Dynamics of Organizational Behavior

10. Communication

11. Decision Making

12. Stress and Conflict - Negotiation Process (in more detail)

13. Power and Politics

14. Groups and Teams

Managing and Leading for High Performance

15. Managing Performance through Job Design and Goal Setting

16. Behavioral Performance Management

17. Effective Leadership Process

18. Great Leaders: Styles, Activities, and Skills

Operations Management Theory Articles - Operations Management  Review Notes 





SECTION ONE: OPERATIONS STRATEGY AND MANAGING CHANGE

1. Introduction to the Field
2. Operations Strategy and Competitiveness
Technical note 2 Learning Curves
3. Project Management

SECTION TWO: PRODUCT DESIGN AND PROCESS SELECTION

4. Process Analysis
Technical note 4 Job Design and Work Measurement
5. Product Design and Process Selection—Manufacturing
Technical note 5 Facility Layout
6. Product Design and Process Selection—Services
Technical note 6 Waiting Line Management
7. Total Quality Management: Focus on Six Sigma
Technical note 7 Process Capability and Statistical Quality Control
8. Operations Consulting and Reengineering

SECTION THREE: SUPPLY CHAIN DESIGN


9. Supply Chain Strategy
10. Strategic Capacity Management
Technical note 10 Facility Location
11. Just-in-Time and Lean Systems

SECTION FOUR: PLANNING AND CONTROLLING THE SUPPLY CHAIN


12. Forecasting
13. Aggregate Sales and Operations Planning
14. Inventory Control
15. Material Requirements Planning
16. Operations Scheduling
Technical note 16 Simulation
17. Synchronous Manufacturing and Theory of Constraints

SUPPLEMENTS


B. Financial Analysis
C. Operations Technology

Operations Management A to Z - Articles 


1. Accounting for Operations Management
2. Behavioral Issues in Operations Management
3. Coordination
4. Demand Forecasting
5. Effectiveness, Efficiency, and Excellence in Operations and Operations Management 


6. Financial Analysis for Operations Management
7. Goals and Objectives of Operations Management
8. Human Resource Issues and Management of Operations Function
9. Industrial Engineering and Operations Management - Distinction and Combination
10. Job Design


11. Knowledge Management for Operations
12. Low Inventory Lean Production and Service System
13. Management Principles and Operations Management
14. New Product Design and Production
15. Order Booking, Planning and Despatching


16. Productivity Management
17. Quality Management
18. Resource Planning and Resourcing for Effective Operations
19. Supply Chains Operations Management
20. Total 'X' Managements in Operations Management


21. Understanding Product, Machine, Material, Man, Information and Energy
22. Visionary Leadership for Operations Management
23. What is Operations Management
24. Xenogamy (Cross Fertilization) - Evolution of Operations Management
25. Yearning - Relevance for Operations Managers - (Filled with longing or compassion or tenderness)

26. Zero-Based Productivity Management




Directory of Management Concepts




Back to Management Theory Articles - Directory


Updated on 28 May 2019, 24 January 2012



Thursday, May 9, 2019

May - Month Birthdays and Biographies - Management Scholars and Professionals

1
2
3 - Sidney S. Alexander (1916)
4
5 - Jerry A. Hausman (1946)
6 - Sigmund Freud, Kenneth Blanchard (1939)
7
8 - Benjamin Graham (1894)
9
10 - Daniel Bell (1919), William James Reddin (1930),  Ikujiro Nonaka (1935)
11 - Morris Llewellyn Cooke (1872)
12 - Thomas H. Carroll II (1914)
13
14 - William R. Spriegel (1893), Mark Zuckerberg (1984)
15 - Paul Samuelson (1915)
16 - Edward T. Hall (1914), Merton Miller (1923), Robert Butler Wilson Jr. (1937),  Catherine Tucker (1977)
17
18
19 - Harold Koontz (1908)
20 - Henry Gantt (1861), Edwin C. Nevis (1926)
21
22
23 - Michael Porter (1947)
24 - Lilian Gilbreth (1878),
25 - Paul Cootner (1930)
26
27 - Philip Kotler (1931)
28
29
30
31


MIT School of Management Faculty
http://en.wikipedia.org/wiki/Category:MIT_Sloan_School_of_Management_faculty


American Business Theorists
http://en.wikipedia.org/wiki/Category:American_business_theorists