Conversational marketing is relationship marketing for the social media age. In relationship marketing the role of customer is not emphasized, but conversations are ongoing and evolving and require both sides to participate. Conversational marketing starts with understanding the need of the customers and designing appropriate product for it and redesigning it when needed based on conversations.
http://www.business-strategy-innovation.com/Conversational-Marketing-White-Paper.pdf
The Conversational Marketing Summit
http://www.federatedmedia.net/events/1/
Summit Presentations
http://www.slideshare.net/fmsignal
Can brands manage the conversation layer?
http://www.slideshare.net/fmsignal/r2integrated
Harvard Business Review Analytic Services Presentation
The New Conversation Taking Social Media from Talk to Action
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Engaging customers in Conversational (Social) Media
Engaging Indian Digital Customer - Nielsen Report 2011
http://blog.nielsen.com/nielsenwire/global/connecting-and-engaging-with-digital-indian-consumers/
Visit Management Videos Collection
http://mgmtvideo.blogspot.com/
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