Online Conversation Media versus Online Mass Media
Conversation
media has benefits for marketers to exploit. Conversation media has
helped political revolutions as it enhanced the capability of crowds to
come together quickly online and then move on to physical world.
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Google+ is the new successful online conversation media product.
A
report indicates that growth in blogs is coming down where as growth in
social networking products is still going up showing that blogs are not
any more the preferred conversation media product. Blogs are moving
into online mass media space. Many bloggers have moved to microblogging
and social networking sites for their conversations.
Conversation
media has benefits for marketers to exploit. Conversation media has
helped political revolutions as it enhanced the capability of crowds to
come together quickly online and then move on to physical world.
Sources to understand the importance and evolution of conversation media
Package goods media vs Conversational media Part 1 http://battellemedia.com/archives/2006/12/packaged_goods_media_vs_conversational_media_part_one_updated.php Part 2 http://battellemedia.com/archives/2006/12/packaged_goods_media_v_conversational_media_part_two.php Part 3 Conversational marketing http://battellemedia.com/archives/2007/03/conversational_marketing_pgm_v_cm_part_3.php (Interesting
information: Hosting cost for 50,000 visitors: $50 per month; Hosting
cost for 500,000 visitors: 500$) [Hosting cost for 6 million visitors
6000$ - visitors or pages - may be page views as Knol marketing plan
mentioned $30,000 hosting chagers for 35 million page views]
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