Google Online Marketing Challenge - Live Case Study - Global Competition

Google Marketing Case Competition

Help Your Local Business or NGO

Real money, real results, real experience!

The Google Online Marketing Challenge is a global online marketing student competition open to any higher education institution from anywhere in the world.

The global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their professor receive a trip to a regional Google office.

Professors have to register first and then create group of students

2011 Google Online Marketing Competition Winners

Global Winner

University of Houston Team

Regional Winners

Americas - James Madison University Team (US)
Asia Pacific - Edith Cowan University Team, Australia
Europe Winners - Warsaw School of Economics Team (Poland)
Middle East/Africa - Bethlehem University Team (West Bank)

2012 Competition

Preregister now for 2012 competition  (   http://www.google.com/onlinechallenge/             )

3 Week Competition Campaign Window  January - June 2012
Submission of Final Report June 2012

More details
http://www.google.com/onlinechallenge/about.html


You can use adwords course material to understand technical aspects of using Google adwords campaigns

Online Advertising - Google Adwords Certification Examination Study Materials

Papers and articles on Google Online Marketing Challenge

Online Advertising - Google Adwords Certification Examination Study Materials

Action learning of online marketing via a global context
http://www.kimep.kz/files/BCB/cabj2/pp_47-50_Treiblmaier.pdf

Short three line advertisement reveal lot of online marketing learning (through Google competition)
http://anzmac2010.org/proceedings/pdf/ANZMAC10Final00368.pdf

The Google Online Marketing Challenge: Classroom learning with real money, real clients and real advertising campaigns
Journal of Interactive Advertising, Fall 2008, Vol 9, No 1
http://jiad.org/article109
The article contains some tips to participate better in the competition.

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