Sneakerpedia - Cyber Lion Short Listed Entry for 2011 - Viral Marketing

http://www.sneakerpedia.com/

Entry Details
6.7 million fans for the wiki page

Gold Lion Award for Sneakerpedia
http://www.reuters.com/article/2011/06/27/idUS145421+27-Jun-2011+BW20110627


http://spreadsgoesdigital.posterous.com/foot-locker-launches-sneakerpedia
Has a video on Vimeo promoting Sneakerpedia

http://www.sneakerpedia.com/sneakers/950