E-Commerce - Online Retailing - Conversion Statistics and Interpretation

Call for action increases conversion rates

IBM Coremetrics Benchmarking Reports on E-commerce sites conversion performance

http://www.coremetrics.com/solutions/benchmark-report-black-friday-cyber-monday-2010.php

You can download the full report from the above page.

Interpreting the conversion rate meaningfully
http://www.smartinsights.com/blog/conversion-optimisation/why-conversion-rate-is-a-horrible-metric-to-focus-on/

Digital Marketing Trends 2011
http://www.smartinsights.com/blog/conversion-optimisation/why-conversion-rate-is-a-horrible-metric-to-focus-on/

Effectiveness and Efficiency in Digital Marketing
http://www.smartinsights.com/blog/conversion-optimisation/why-conversion-rate-is-a-horrible-metric-to-focus-on/

10 Metrics to monitor for E-commerce sites
http://www.palmerwebmarketing.com/blog/10-metrics-every-ecommerce-site-should-monitor/

Call for action increases conversion rates
http://www.palmerwebmarketing.com/blog/increase-your-conversion-rate-with-a-call-to-action/