Branding is Acquiring Brainspace
Marketing - Branding
Unless the your product or brand has occupied the space in the brain of the customer, the chance that he will buy your product, when he sees it in the shelf or when a sales man in retail shop recommends it, is low. So you have to compete for the brain space of the potential customers or users and invest in branding.Authors
Every business has to invest money in branding. Why? Because branding is creating a recall about the particular product or brand that the business is offering in the brain of the customer whenever the customer thinks of the need for the related generic product and intends to fulfill the need.
Unless the your product or brand has occupied the space in the brain of the customer, the chance that he will buy your product, when he sees it in the shelf or when a sales man in retail shop recommends it, is low. So you have to compete for the brain space of the potential customers or users and invest in branding.
Competition for brainspace is as important as competition for shelf space. You need not invest and acquire shelf space if you have not acquired brainspace.
Branding requires investment as you have to take your product or communication of your product to the customer. If it is communication only you have to design it appropriately so that it attracts the attention of the potential customers or prospects. Advertising agencies are to be engaged to come out with creative advertising message or direct marketing messages that break through the clutter created by number of businesses trying to attract the eyes and ears of the public.
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Comments
Indepth Explanation
Excellent..Simply Marvellous!!Raghu Manthangode - 18 Sep 2011
Thank you for the comment
Narayana Rao - 18 Sep 2011
Narayana Rao - 18 Sep 2011
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