http://www2.uhv.edu/chapao/MGMT4340/Lecture%20Notes/2eIM-LN-Chapter8.pdf
http://ocw.u-tokyo.ac.jp/wp-content/uploads/lecture-notes_eng/Eco_07/e-shintaku-10-1.pdf
http://ocw.u-tokyo.ac.jp/wp-content/uploads/lecture-notes_eng/Eco_07/e-shintaku-10-2.pdf
Power point slides
www.utdallas.edu/~zlin/Barney_SMCA4_07.ppt
www.utdallas.edu/~zlin/Barney_SMCA4_08.ppt
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