Roadblock Advertising - Paper, Radio, TV, Online
Road Block Advertisement Campaigns
Buying all the advertisement space at a point in time of all TV channels is termed as "roadblock" in advertising parlance. It can be done in newspapers if say, the last page in all newspapers carrries the same ad. The concept is extended to online when all homepage inventory of major sites and portals was booked by a single buyer and used to promote his product or service.
Roadblock for Real Estate Brand Crossing Republik on Radio One, 1.6.2010
Volkswagen's roadblock leaves its im-print on Indian media, 25.11.2009
Road block a strategy to create or avoid TV traffic jams?, 14.10.2009
Creativity in Roadblock Ads, 28.5.2009