Journal of Interactive Advertising - Articles Listing

Authors

• Narayana Rao

Published

Creative Commons Attribution 3.0 License

Version 3

Last edited: 11 Nov 2011

Exported: 26 Nov 2011

Original URL: http://knol.google.com/k/-/-/2utb2lsm2k7a/5937

Vol 12 2011 Fall 1

A social media mindset
http://jiad.org/article148

Global Marketers' Twitter Use
http://jiad.org/article149

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Vol 2 No 2 Spring 2002

• Understanding Click and Mortar E-Commerce Approaches: A Conceptual Framework and Research Agenda
  Charles Steinfield
• Longevity of Websites and Interactive Advertising Communication
  Sally J. McMillan
• The Interactive Advertising Model Tested: The Role of Motives in Ad Processing
  Shelly Rodgers
• Uses and Gratifications Theory and E-Consumer Behaviors: A Structural Equation Modeling Study
  Xueming Luo
• How Consumers Generate Clickstreams through Web Sites: An Empirical Investigation of Hypertext, Schema and Mapping Theoretical Explanations
  James R. Coyle and Stephen J. Gould
• The Use of Banner Advertisements with Pull-Down Menus: A Copy Testing Approach
  Mark Brown

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Vol 2 No 1 Fall 2001

• Note from Special Issue Editor
  Prabu David
• Consumer Reactions in a Realistic Virtual Shop : Influence on Buying Style
  Anne-Cecile Jeandrain
• The Novelty of 3D Product Presentations Online
  Steven M. Edwards and Harshavardhan Gangadharbatla
• The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence
  Yung Kyun Choi, Gordon E. Miracle and Frank Biocca
• Signs of Marketing in Virtual Reality
  Robert Pennington

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Vol 1 No 2 Spring 2001

• The Role of Self-Regulation of Privacy and the Internet
  Peng Hwa Ang
• Internet Audience Measurement: A Practitioner's View
  Steve Coffey
• Global Interactive Advertising: Defining What We Mean and Using What We Have Learned
  Marilyn S. Roberts and Hanjun Ko
• Addressing New Media with Conventional Media Planning
  Hugh M. Cannon
• The Future of Interactive Advertising Viewed Through an IMC Lens
  David W. Schumann, Andy Artis and Rachel Rivera
• Interactive Advertising and Presence: A Framework
  Matthew Lombard and Jennifer Snyder-Duch

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Vol 1 No 1 Fall 2000

• From the Editors: Why We Need the Journal of Interactive Advertising
  John D. Leckenby and Hairong Li
• Interactivity in the Context of Designed Experiences
  Carrie Heeter
• Interactive Advertising Concentration: A First Attempt
  Jef I. Richards
• The Dimensions Of Commercial Cyberspace
  William D. Wells and Qimei Chen
• The Interactive Advertising Model: How Users Perceive and Process Online Ads
  Shelly Rodgers and Esther Thorson
• Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda
  Paul A. Pavlou and David W. Stewart
• Interactivity in 2000: An Industry Viewpoint
  Helen Katz

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http://jiad.org/

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