A brand, product or an organization needs enthusiasts.
See this forum being run by enthusiasts. Marketers have to plan for the involvement of the loyal customers in this fashion. Of course, it is not new, film industry has utilized fan associations for promoting their stars and films.
http://www.xpowerforums.com/
MG XPower SV Development Story
See this forum being run by enthusiasts. Marketers have to plan for the involvement of the loyal customers in this fashion. Of course, it is not new, film industry has utilized fan associations for promoting their stars and films.
http://www.xpowerforums.com/
MG XPower SV Development Story
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