Saturday, April 28, 2012

Yankelovich Monitor

Yankelovich Monitor is a research service that tracks more than fifty social trends and provides information as to shifts in size and direction, and resulting marketing implications.

See a specialized report by Yankelovich for US News subscribers.

Direct Response Marketing survey 2005

Marketing Productivity plummets 2004 survey

Toward Wiser Public Judgment

Daniel Yankelovich, Will Friedman

Daniel Yankelovich, chairman and co-founder of Public Agenda, is the initiator of the New York Times/Yankelovich Poll and the author of twelve books. A founding president of the Society for the Advancement of Socio-Economics, he is also chairman emeritus of the Educational Testing Service.

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