Wednesday, March 28, 2012

Branded Entertainment Content Marketing

Branded entertainment content is also referred to as branded content. It  is a relatively new form of advertising medium (in 2012) that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, with brand promotion embedded into it.  Branded content is content created to entertain as well as promote brand. Hence it generally funded entirely by a brand or corporation rather than by a movie studio or a group of producers who produce content to earn revenue directly on the content.

Branded entertainment content marketing is actually the same type of marketing that was pioneered by soap manufacturers in the early days of radio and television that became famous as  the soap opera.

Sources for further information

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Red bull has 1703 videos on YouTube (on 28.3.2012)

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