Thursday, May 15, 2014

Marketing - A New Thought



Marketing isn’t about “pushing people’s thoughts and actions. It’s about amplification, helping what’s already happening grow faster.”  Mark Bonchek and Cara France


Marketing Can No Longer Rely on the Funnel
http://blogs.hbr.org/2014/05/marketing-can-no-longer-rely-on-the-funnel/
7 May 2014

Yes, Marketing first finds out what customers need and participates in new product development. As the product is introduced in the market, it finds out whether the customer has accepted the product and whether now the need became a want for the product supplied by the company. In this exercise, marketing will determine which products will have a marketing communication push. So marketing does push people's thoughts. But if people accept a product, it amplifies the demand through marketing communications and making more people aware of the product, its features and benefits. Marketing also creates the marketing channels. 

June - Knowledge History - Science, Engineering and Management



Date Wise Knowledge History


June

1          2       3     4        5       6      7     8        9     10

11       12     13    14      15     16    17    18      19     20

21       22     23    24      25     26    27    28      29     30


Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

24 June

24 June 1963 First Television Video recorder demonstrated
http://www.k-grayengineeringeducation.com/blog/index.php/2012/06/24/engineering-education-today-in-history-blog-first-television-recorder-5/

25 June

25 June 1903 Marie Curie defends her thesis.
http://www.k-grayengineeringeducation.com/blog/index.php/2012/06/25/engineering-education-today-in-history-blog-marie-curie-defends-thesis-3/

26 June

26 June 1974 First bar code scanned.
http://www.k-grayengineeringeducation.com/blog/index.php/2012/06/26/engineering-education-today-in-history-blog-bar-codes-and-rfid-tags-5/

27 June
27 June 1954 first nuclear power plant begins operation.
http://www.k-grayengineeringeducation.com/blog/index.php/2012/06/27/engineering-education-today-in-history-blog-first-nuclear-power-plant-3/


29 June

29 June 2007 First Apple IPhone sold.
http://www.k-grayengineeringeducation.com/blog/index.php/2012/06/29/engineering-education-today-in-history-blog-first-iphone-is-sold-3/

August - Knowledge History - Science, Engineering and Management




Date Wise Knowledge History

1          2       3     4        5       6      7     8        9     10

11       12     13    14      15     16    17    18      19     20

21       22     23    24      25     26    27    28      29     30

31

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center


Einstein predicts stimulated emission
http://www.aps.org/publications/apsnews/200508/history.cfm

July - Knowledge History - Science, Engineering and Management



Date Wise Knowledge History

1          2       3     4        5       6      7     8        9     10

11       12     13    14      15     16    17    18      19     20

21       22     23    24      25     26    27    28      29     30

31



Birthdays - Management Scholars

7     Frank Gilbreth
26  Alfred Marshall
29  Henry Fayol


Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Day-wise articles of July Month

Einstein's Biggest Blunder
http://www.aps.org/publications/apsnews/200507/history.cfm

September - Knowledge History - Science, Engineering and Management




Date Wise Knowledge History

September

1          2       3     4        5       6      7     8        9     10

11       12     13    14      15     16    17    18      19     20

21       22     23    24      25     26    27    28      29     30

Wednesday, May 14, 2014

Prof. Dr. William R. Spriegel - Biography and Contribution

Date of Birth 14 May 1893



William Robert Spriegel,  born in Charleston, West Virginia, on May 14, 1893.

He received a B.A. degree in economics in 1914 and a B.S. degree in chemistry in 1915, both from Lebanon University. Spriegel served for two years as superintendent of schools at Waynesville, Ohio. In World War I he served as an aviator and test pilot.

Spriegel received an M.A. degree in psychology in 1920 and a Ph.D. degree in economics in 1935, both from the University of Michigan.

From 1919 to 1931 he held important managerial positions with the U.S. Rubber Company, Dodge Brothers, Fisher Body Corporation, and Charles A. Strelinger Company in Detroit.

Spriegel began his teaching career at Western Kentucky State Teachers College in 1934, and in 1937 he went to Northwestern University, where he chaired the management department from 1939 to 1948.  He joined the University of Texas faculty in 1948 as professor of management and associate dean of the College of Business Administration. He was named dean of the college two years later and held that post until 1958. Spriegel continued to teach through 1966.

He was the author and coauthor of many books, including Personnel Management (1954), Industrial Management (1955), and Elements of Supervision (1957).

His numerous monographs included works on job evaluation, personnel practices in the automobile industry and colleges and universities, and training supervisors in human relations. He served as vice president and later as president of the American Academy of Management during the mid-1950s. He was the 9th President of the American Academy of Management for the year 1954.

He was one of the U.S. delegates to the International Management Congress in 1953 and 1957.

On May 21, 1953, the Texas House of Representatives passed a resolution honoring him for "notable and constructive work in the field of Scientific Management."

He died in Austin on August 28, 1972.



"SPRIEGEL, WILLIAM ROBERT," Handbook of Texas Online (http://www.tshaonline.org/handbook/online/articles/fsp16), accessed May 13, 2014. Uploaded on June 15, 2010. Published by the Texas State Historical Association.


http://www.utexas.edu/faculty/council/2000-2001/memorials/SCANNED/spriegel.pdf



W.R. Spriegel and Clarke E. Myers (eds) The Writings of Gilbreths, 1915

http://books.google.co.in/books/about/Industrial_Management.html?id=L3oLAQAAIAAJ

16 April Knowledge History - Science, Engineering and Management


1813 - Simeon North developed interchangeable parts manufacture.


Birthdays

1867 Wilbur Wright of aeroplane fame was born.

NP Winners

1844 Anatole France  - Literature

Patents

1997 James Watkins received a patent for confetti "that flutters and darts".



Management Knowledge Revision Articles



Communities of Practice

Audit Report - Auditing

Knowledge History of the Day - Index for the Year

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center

Management Theory Review Blog
Management Knowledge Center
Engineering and Technology Knowledge Center
Science Knowledge Center
Social Science Knowledge Center